2012

The App

You've used MailChimp to send newsletters for community organizations, startups, agencies, media outlets, manufacturers, stores, and many more types of companies. Keep up the good work.

Emails sent

34,796,235,769

About 95,332,152 a day
Templates created by users

3,361,313

Email addresses added to the system
Users by industry
  • Commercial Services 23%
    78,387
    Education and Training
    56,780
    Marketing and Advertising
    44,599
    Consulting
    42,980
    Creative Services / Agency
    27,952
    Travel and Transportation
    22,830
    Professional Services
    17,649
    Photo and Video
    6,611
    Legal
    5,739
    Recruitment and Staffing
    5,370
    Public Relations
  • Arts / Entertainment 17%
    62,391
    Arts and Artists
    44,902
    Entertainment and Events
    33,050
    Music and Musicians
    24,033
    Sports
    18,362
    Restaurant and Venue
    14,008
    Home and Garden
    12,624
    Hobbies
    7,730
    Games
    1,562
    Gambling
  • Other 16%
    116,412
    Undefined
    96,987
    Other
  • Information Technology 11%
    38,845
    Software and Web App
    38,331
    Computers and Electronics
    34,585
    Media and Publishing
    17,388
    Social Networks and Online Communities
    8,623
    Telecommunications
    4,493
    Mobile
  • Consumer Goods 10%
    52,864
    Retail
    51,096
    eCommerce
    18,981
    Agriculture and Food Services
    4,110
    Daily Deals / E-coupons
  • Nonprofit 8%
    81,449
    Non-profit
    24,321
    Religion
  • Health 6%
    48,220
    Health and Fitness
    28,139
    Beauty and Personal Care
    1,880
    Pharmaceuticals
    1,402
    Vitamin Supplements
  • Business / Financials 5%
    33,190
    Business and Finance
    30,293
    Real Estate
    5,993
    Insurance
  • Construction / Manufacturing 2%
    17,704
    Manufacturing
    11,170
    Architecture and Construction
    978
    Construction
  • Government 2%
    10,801
    Politics
    8,271
    Government
Code commits

6,376 app

3,136 site

Total
9,512

Party Poopers

39,975

1.9% of users
Hours of downtime (planned and unplanned)

3.5

0.04% of the year

Support

Our support team achieved an 89% happiness rate in 2012. Here's to 100% in 2013.

Year 2012
Support tickets

404,437

Daily average: 1,105

Support emails Chats

225,611

Daily average: 616

178,826

Daily average: 489

Volume by day of the week, email and chat support
s
m
t
w
t
f
s
Volume by time of day, email and chat support
7:00 AM 12:00 PM 6:00 PM
Knowledge base pageviews

15,126,546

Knowledge base visitors Unique visitors

6,743,736

2,113,656

Top knowledge base articles

What's the difference between hard and soft bounces?

Email Campaign Testing Tips

How do you determine member-activity ratings?

Having problems uploading or importing your list?

What's the best way to get started with MailChimp?

How can my recipients choose the version of the campaign they want to see?

How can I finish setting up my account if I don't have a website?

Can I use my list in MailChimp?

What is required on my campaign to meet your Terms of Use and follow anti-spam laws?

How do I know if I’m writing a good subject line?

Operations

To everyone who started using MailChimp in 2012: Welcome aboard.

New users

1,418,932

Total servers

281

136 servers added in 2012
6
Datacenters
2
added in 2012
us5
us6
New employees

42

2001 2012
Total employees

132

Pizzanomics
Total orders

26

Total pizzas

918

$$$
Total slices

7,344

Slices wasted

93

Slices per person

2.5

New products
Square footage added to the office

31,548

Third-party subpoenas

13

DMCA takedown notices

11

Social

We love seeing photos of people wearing MailChimp hats. But not as much as we love seeing photos of cats wearing MailChimp hats.

Shirts mailed

29,843

Hats mailed

13,440

Plushies mailed

385

6,137 tweets tagged #mailchimp

Tweets mentioning @mailchimp

35,315

6,212 likes on Instagram

93 photos posted by MailChimp

Geography

Y'all come from all over the world. Let us know if you have a guest room.

Good Ideas

We helped make these things happen, and we believe in the people behind them.