Customer Stories

Batdorf and Bronson:

Roasting With Care

directed by Josh Rosenbaum

Batdorf and Bronson roast their rich and sustainable coffee in Atlanta Ga. and Olympia, Wash., and deliver it to cafes and restaurants all over the country. Atlanta roasters Aaron Shively, Bryan Martin and Brad Lawrence, along with espresso trainer Chandler Rentz, walk us through the coffee roasting process and invite us to one of their daily cuppings. Learn how an industrial coffee roaster works, watch green beans develop into the dark coffee you're used to seeing, and hear the strange sound Batdorf's roasters make when they evaluate the coffee, affectionately called "the slurp."