MailChimp sends 20 billion emails every month for more than 10 million customers. We have the unique opportunity to understand email performance and turn our research into tools and resources that help you send better email.
MailChimp's Email Genome Project is constantly analyzing email lists and addresses, and uncovering trends in the data. We use that information to create better experiences for you.
Omnivore is MailChimp's abuse-prevention initiative, designed to keep our system clean by predicting bad behavior before a campaign gets out the door.
MailChimp helps you learn more about your list by discovering similar segments. Select a series of your subscribers that interest you, and we'll show you similar subscribers within your list.
Wavelength shows you newsletters that are similar to yours, so you can get to know other publishers like you.