MailChimp Selected by Navy Memorial
HTML Email Template Tools Used For Consistent Branding & Delivery.
June 12, 2007
MailChimp, the friendliest full-function email marketing service for small business, announces that the United States Navy Memorial, which honors the men and women of the United States Navy – past, present and future, selects MailChimp to unify the Navy Memorial brand across the different types of emails sent by the organization. Navy Memorial has three primary email distributions: newsletter subscriptions, event invitations, and promotions for the Gear Locker, the online e-commerce store. MailChimp will be used by the whole Navy Memorial team to design email campaigns for events, fundraising, subscriptions, and e-commerce.
“MailChimp saves all of us a lot of time and work. From the very start, we loved it and referred MailChimp to others,” says Taylor Kiland, vice president of Marketing and Communications at the United States Navy Memorial. “Establishing our new look for Navy Memorial must be consistent as we communicate with all our audiences, including our membership, stakeholders, and guests. In the past, we had three departments sending emails that looked completely different.”
“We got on the phone with the staff at Navy Memorial to help create a consistent look among emails sent by different groups, maintain separate permission-based email lists, and answer all their questions,” according to Ben Chestnut, co-founder and partner at the Rocket Science Group, developers of MailChimp. “They were amazed at all the MailChimp could do for them.”
Navy Memorial wants to create design consistency, beginning with their Website and flowing through all electronic and print collaterals, especially The Lone Sailor, the group’s newsletter. In addition to creating brand consistency, MailChimp allows them to avoid postage costs for quarterly newsletter, many event invitations, fundraisers, and e-commerce promotions for the Gear Locker (http://www.navymemorialstore.com), Navy Memorial’s online store. Beyond the postage costs, MailChimp saves on costs of design and printing.
Self-service forms on the Website allow Web visitors to sign-up or modify permissions for email newsletters, informational mailings, and store promotions. Permission is critical for the integrity of each separate email distribution list and Web forms make it easy to retain and add subscribers.
“Everyone recognizes the low cost of directly communicating with constituents through email; MailChimp just makes email easy,” notes Geoffrey Walsky, for the Navy Memorial. “MailChimp helps Navy Memorial reduce costs and shift resources to the valuable programs and services that honor the men and women of the Sea Services — past, present and future.”
The Rocket Science Group, the brainpower behind MailChimp, makes email marketing ever simpler, more useful, and more efficient. MailChimp’s founders believe in supporting worthy causes, offering a 15% discount to non-profits, such as The United States Navy Memorial.
Conveniently located on Pennsylvania Avenue, N.W. (between 7th and 9th Streets), the United States Navy Memorial honors the men and women of the United States Navy - past, present and future. The outdoor plaza features a “Granite Sea” map of the world, towering masts with signal flags, fountain pools and waterfalls and The Lone Sailor© statue. Just adjacent to the outdoor plaza is the Naval Heritage Center, a visitor’s center with educational displays about the contributions of the men and women of the Sea Services (Navy, Marine Corps, Coast Guard and Merchant Marine) and it is the home of The Navy Log, the permanent National Registry of Sea Service, where members, veterans and their families can register a permanent record of their service for free and search for shipmates. Dedicated on October 13, 1987, the Navy Memorial is celebrating its twentieth anniversary on October 13, 2007. Call (202) 737-2300 for more information or log onto http://www.navymemorial.org.
MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.