Atlanta, GA (PRWEB)

December 11, 2007

MailChimp announces its new intelligent Application Programming Interface (API) for enhanced email marketing campaigns. Marketers can now sync important email marketing data with their own database, CRM, CMS, or e-commerce shopping cart with the new MailChimp API.

“The biggest benefit of the MailChimp API is that you can keep your customer database exactly the way you have it, and ‘outsource” email delivery to MailChimp,“ said Ben Chestnut, Co-Founder of MailChimp. "Tech teams will enjoy the new API because they can focus on what they were hired to do and not have to worry about pesky email delivery bounce management, and SMTP server issues.”

The new MailChimp API is available in three programming options including XML-RPC, PHP, and JSON. MailChimp automatically sorts and parses soft/hard bounces, unsubscribes, and ISP FBL complaints. Dedicated IP and Authentication options are available for better email deliverability. Programmers can create aggregate reports or manipulate data according to their own requirements. Other features include the ability to link campaign statistics to an internal database for behavior targeting or pass customer data to MailChimp and send email campaigns based on purchase/signup date segments.

“The possibilities are endless with the new enhanced MailChimp API,” said Chestnut. “Email marketers now have more flexibility than ever with the ability to pull and use data with their own internal customer databases. We have pulled all the stops on the new API so marketers can leverage and utilize important data when and how they want to optimize their email marketing campaigns.”

Email marketers can build client portals and pull campaign statistics from MailChimp, send “we also recommend this…” campaigns to people who purchased items recently, and pass subscription/account status data to MailChimp so only “active” members receive emails. Full documentation is available for the MailChimp API at mailchimp.com/api.

About MailChimp

MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.