Atlanta, GA (Marketwire)

October 27, 2008

Email provider MailChimp today announced the integration of an RSS-to-email feature into its leading self-service email marketing platform, that includes automatic translation and social media links for sharing posts, enabling bloggers to expand their readership worldwide.

Over the last few years, RSS has established itself as a great delivery tool for distributing information, but for many, email is still the preferred way to receive important updates. While blog traffic continues to grow, consumers have yet to broadly adopt RSS as a means for tracking the latest posts. Bloggers can expand their reach to more readers by providing an email option. MailChimp’s RSS-to-email combines the best of both platforms, providing powerful email marketing features and design coupled with the automation of RSS.

“Our new feature is essentially one-stop publishing for bloggers, enabling them to send email campaigns directly from RSS, without even having to log in to our service,” said Ben Chestnut, CEO, MailChimp. “Not only that, but email marketing and its inherent trackability allows them to extend their reach, generate ad revenue, and most importantly, track their results.”

MailChimp’s RSS-to-email feature provides more advanced functionalities for both bloggers and their readers than traditional RSS feeds. MailChimp’s service helps bloggers match the look and feel of their blog in their emails, which includes their current site advertisers, providing added impressions and bringing in additional ad revenue. MailChimp makes it easy to include links for readers to share the blog post email with friends and post to Facebook, Digg and over 20 other social media sites.

MailChimp provides merge tags, i.e. first name, last name, for personalization of each campaign, as well as advanced merge tags for dynamic content and targeting. For example, a blogger can show an advertisement to all subscribers in a specific geographic location using these tags. Other unique benefits are email authentication and Google Analytics tracking. Bloggers using MailChimp’s RSS-to-email and Google Analytics can easily track the visits to their site generated by an email update. MailChimp provides dedicated signup forms for Wordpress, Moveable Type, Typepad and OpenSocial enabled applications and provides a subscriber chicklet displaying how many people have subscribed to an email list.

Automatic Translation Breaks Language Barriers

The RSS-to-email feature utilizes Google Translate technology, allowing each campaign to be translated into any of 35 languages with a single click.

“I write my advertising blog in Spanish, yet any of my subscribers can easily have my blog emails translated to the language of their choice with a single click,” said Javier Godoy. “While English is the lingua franca for much of the Internet, non-English readers have been left out of the discussion. Before, only those who can read Spanish could read my blog, but now the possibilities to expand my readership across the world are limitless.”

About MailChimp

MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.