Atlanta, GA (Marketwire)

November 18, 2008

Email service provider MailChimp today announced the release of its mobile-friendly display feature for email campaigns, which allows users to tailor campaigns based on how they will be read in mobile devices such as iPhones and Android-enabled smartphones. The service is currently available for the web display version of an email campaign, and is the first of its kind within the email marketing community.

Many mobile devices limit the display of graphic elements as well as HTML formatting, which can be problematic for viewing email campaigns. MailChimp’s service sniffs out the reader agent, and if it is identified as a mobile device, will reformat the email via Google’s mobile transition utility. This function, which is also the format translation backbone for the Google Reader app, strips the campaign of images and other HTML formatting that may interfere with viewing/reading the campaign in form-limited mobile devices.

“As the market penetration of Web-enabled mobile devices increases exponentially, it is essential that communications between a brand and its consumers be easily accessible by these devices, without broken images and garbled text during rendering,” said Ben Chestnut, CEO of MailChimp. “Many Web publishers are creating mobile versions of their sites and services, but email marketing has been left out of that new wave until now. With our service, email marketers can reach their consumers wherever they are, with a clean and properly rendered campaign on their mobile devices. Best of all, there’s no extra work involved. Everything is completely automatic.”

To view an example of an original MailChimp email campaign, visit here. For a mobile web-based display campaign please click here:

About MailChimp

MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.