Atlanta, GA (PRWEB)

October 1, 2010

Eventbrite and MailChimp are pleased to announce a partnership enabling Eventbrite, the popular online event-management and ticketing service, to integrate seamlessly with MailChimp’s email service. The partnership makes it easy to leverage the power of the two industry leaders. Users can create and sell-out events with Eventbrite and send custom invitations with MailChimp.

Eventbrite makes event management and promotion easy with features like customized event pages, online credit-card processing and free event-promotion tools. With MailChimp, the job just got even easier. MailChimp pulls all the event information into a unique and comprehensive invitation template, sends the invitation to a mailing list that is synced with Eventbrite and tracks responses.

When users create an event in Eventbrite, they can click the Send It with MailChimp button to utilize the MailChimp application. MailChimp automatically imports the event details, including a Google map of the event location, into a customizable invitation template. MailChimp also takes the hassle out of managing contact information for invites with its easy list-import option for uploading Eventbrite contacts.

For exclusive events, powerful segmentation tools allow users to target contacts by zip code, gender and behavioral data such as open-and-click habits. For events that are open and buzz-worthy, MailChimp integrates invitations with social media. With one click, users can send their invitations to Twitter, Facebook and other social sites. Users can also gauge the effectiveness of their tweets with MailChimp reports that chart how many people have tweeted and retweeted the invitations.

“We’re excited to partner with MailChimp and offer our event organizers easy and immediate access to this robust, fully customizable, and highly effective email marketing solution,” said Eventbrite’s CEO, Kevin Hartz. MailChimp co-founder Ben Chestnut adds, “Ever since we started MailChimp, our customers have asked us to add event management functionality to our email marketing platform. But events are not our core competency, and we prefer to stay focused on making email marketing more awesome. Now, thanks to the magic of APIs, we can simply partner with Eventbrite, the best in the business. Gotta love technology!”

About MailChimp

MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.