Atlanta, GA (PRWEB)

May 3, 2011

MailChimp today announced the release of a new, expanded plugin for the popular open-source eCommerce platform Magento. The new plugin, MailChimp Pro Sync, enhances the functionality of MailChimp’s previous order tracking plugin for Magento by giving users greater control and analysis of their email campaigns and how those campaigns affect online sales.

The new Magento plugin was developed by ebizmarts and is offered free of charge from the Magento Commerce site.

The MailChimp Magento Plugin allows businesses to track their customers from subscription to purchase. It lets businesses know who has followed links in their campaigns and alerts businesses as to when a customer completes a purchase, while providing details as to what exactly the customer bought and for how much. This allows for an accurate measure of email campaign ROI that MailChimp aggregates and displays as part of the user’s MailChimp campaign report. This new plugin also adds ebizmarts' existing MailChimp Pro for Magento plugin, which features cross platform subscriber synchronization between MailChimp and Magento, ensuring that a business' newsletter subscription list is always up to date.

The true strength of this plugin lies in the two services it combines. Magento is the internet’s fastest growing commerce platform; it allows a high degree of scaling and customization and continues to lengthen its impressive list of features as market demands evolve. A MailChimp integration means users have all of Magento’s commercial tools, systems, and services, coupled with MailChimp’s email technology platform.

This new plugin has been developed in tandem with ebizmarts, which will oversee the plugin’s growth and expansion of the already robust eCommerce360 integration. Based in Uruguay, ebizmarts provides a variety of services to eBusiness owners, specializing in Magento and SagePay.

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About MailChimp

MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.