Atlanta, GA (PRWEB)

October 4, 2011

MailChimp today announced the release of MobileChimp, the latest integration to launch out of the email technology platform’s $1 million Integration Fund. MobileChimp provides MailChimp users in the US, UK, Australia, Spain, France and the Netherlands with a totally free option for mobile list building. Subscriptions gathered via text message are automatically added to the user’s designated MailChimp list via the API, making text-to-subscribe easy for any business to use.

Text-to-subscribe allows anyone interested in receiving email campaigns from a MailChimp user to text a keyword plus their email address to a designated code that is specific to each country. The keyword is chosen by the MailChimp user and is specific to their MailChimp list. This one-step process is easy for the subscriber and allows them to receive an email confirming their subscription rather than an additional text message.

The MobileChimp integration was developed by the UK-based web development agency, XAMP. XAMP developers are responsible for building a platform that sends and receives millions of text messages every month throughout the UK and worldwide. MobileChimp is built on that platform and maintained by XAMP.

Anyone can try out the service now by texting CHIMP + your email address to 447786 200236 to subscribe to MobileChimp’s regular newsletters.

XAMP’s free offering allows users to designate an unlimited number of keywords for each list. Upgrading to a paid plan allows for using a short code specific to your country rather than a long code.

In addition to basic text-to-subscribe services, MobileChimp will automatically add new subscribers' mobile phone numbers to their subscriber information in MailChimp. Plus, MobileChimp’s reporting tools track subscription rates by keyword. MobileChimp users can also choose to receive a push notification whenever a new subscriber signs up for their list through MobileChimp.

MailChimp users can start using MobileChimp today by visiting For more information on this and other integrations visit the Integrations Directory -


About MailChimp

MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.