MailChimp Announces Integration with Donor Tools
Now nonprofits can harness the power of a sophisticated donor management application to send targeted email campaigns to their donor base.
Atlanta, GA (PRWEB)
October 18, 2011
MailChimp today announced an integration with Donor Tools, an online donor management suite used by charities, churches and other nonprofit organizations to manage the logistical gymnastics of running a not-for-profit enterprise. The integration features a 2-way sync between Donor Tools and MailChimp, making it easy for users to keep current records in both databases, segment their lists using Donor Tools’ tagging capabilities, and generally take more control over their donor-focused email communications.
Nonprofits taking advantage of Donor Tools’ ‘tags’ and smart tags will notice that they become segments within MailChimp, making it easy to target recent subscribers, previous donors, big wigs, college students and any other distinctions users customize in their Donor Tools account.
The “Tags” and “Smart Tags” are always updated and synced with MailChimp, ensuring data is always current.
This MailChimp integration is available with any Donor Tools account. Users can select ‘MailChimp’ in their account settings to enter their API key and begin the syncing process. Donor Tools accounts range from $5/month to $60/month depending on account size. MailChimp accounts start at free. For more information on the Donor Tools integration, visit the Integrations Directory - http://connect.mailchimp.com/integrations/donor-tools
This Donor Tools integration is the latest to launch with assistance from MailChimp’s $1 million integration fund which was announced in the fall of 2010. Since that time, MailChimp has helped fund an estimated 100 integrations on their email technology platform, with even more exciting projects in the works.
Donor Tools is a simple, powerful, and easy application for any non-profit. It has a long list of features, and can handle all aspects of the donation process, provide full database management, allow simple export of reports, has an open API, and protects data with SSL encryption and other security measures.
MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.