MailChimp Adds Billing in International Currencies
Initial launch of foreign currency billing supports the British Pound and Euro. Future releases will expand coverage for other currencies.
Atlanta, GA (PRWEB)
October 20, 2011
MailChimp announced today support for billing in British Pounds and Euro, providing greater transparency and lower transaction fees for MailChimp subscribers living outside the United States. Reflecting the growing international customer base, MailChimp looks to add additional currency support in the coming months.
The new billing solution provided by Chase Paymentech allows MailChimp to bill customers in foreign currencies at the time of the actual transaction. Previously foreign card holders would be billed in US dollars and would see a conversion rate in their monthly statement as well as a service charge of the conversion from US dollars. When a subscriber activates billing in British Pound or Euros the actual conversion rate is set at the time of the billing and the subscriber will see a charge in their local currency without a conversion service charge.
To provide the best conversion rates to subscribers, MailChimp makes the conversion from US dollars to British Pounds or Euros at the time of the transaction, rather than setting a fixed price in the other currencies. In this way subscribers will get the best conversion rate available at that point in time. Rather than seeing a fixed billing amount each month, the actual billable amount in British Pounds and Euros will vary slightly each month based on the actual exchange rate available at the time of billing.
Currently 45% of MailChimp’s subscribers on paid plans live outside the United States. The British Pound/Euro zone represents 28% of MailChimp subscribers. MailChimp’s 10 top cities worldwide are: New York, London, Sydney, Melbourne, Los Angeles, Toronto, San Francisco, Chicago, Brisbane, and Auckland.
The launch of foreign currency billing is part of a broader program to expand the internationalization of the MailChimp application. Planned for Q1 2012 is the launch of a Spanish language version of MailChimp.
MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.