MailChimp and Shopify Integration Expanded
Shopify stores owners can now get the most out of their MailChimp accounts with automated synchronization and easy selection of customers based on previous purchases.
Atlanta, GA (PRWEB)
October 20, 2011
MailChimp today announced an updated version of Chimpified, the official MailChimp integration for the Shopify platform. Shopify is a shopping cart solution that provides an easy setup for users looking to add an attractive online store to their website. Chimpified has served as a bridge between this commerce app and MailChimp’s email service, giving users greater control over their commercial email campaigns. This new release features better customer syncing from Shopify to MailChimp, expanded tracking options, more robust customer migration to MailChimp lists, more efficient campaign creation, and expanded security.
With Chimpified’s customer syncing, as soon as an order is placed in a user’s Shopify store, that customer is added (with their permission of course) to the mailing list of choice in MailChimp. MailChimp’s static segments then make it easy for Shopify store owners to finely tune their customer targeting, making sure emails are relevant to maximize customer satisfaction and the store’s return on investment. Chimpified customer migration feature lets users easily move existing customers from Shopify to MailChimp, expanding email marketing possibilities to pre-existing customers. This transfer can also be scheduled, ensuring the MailChimp list is always up-to-date with its Shopify counterpart while allowing for further segmented campaigns– for example, if someone is a first time buyer, let them know you’re excited to have them with a quick email auto-responder. Customer syncing and migration ensure lists are always coordinated between Shopify and MailChimp.
MailChimp’s eCommerce 360 advanced tracking options give Shopify users insight into customer behavior, displaying campaign sales and email conversion information. eCommerce360 captures product level purchases made as a result of an email campaign. The new release of Chimpified automatically adds all Shopify purchases including purchases generated independent from an email campaign. Now all purchase information is available in MailChimp making it easy to send relevant followup messages based on previous purchases.
Chimpified’s new campaign creator streamlines the email creation process, letting Shopify users easily pick a product in their store and add it to to any MailChimp email template. The email campaign includes the Shopify image, product description and link back to the Shopify site for purchase. The user then finalizes the email within the MailChimp environment, utilizing MailChimp’s advanced tracking and sharing options. There’s also full email template customization, allowing consistent branding for every campaign.
The plans are all reasonably priced, starting at Free. The Free Plan features MailChimp syncing, easy customer migration, and SSL security. The Basic Plan ($5 per month) adds eCommerce 360 tracking, while the Plus Plan ($10 per month) also includes campaign composition and recurring customer migration. Chimpified users start with a 30-day trial period with access to all of the features, after which users can choose to purchase the Basic or Plus Plan, or revert to the Free Plan.
All it takes to install Chimpified is a Shopify account, a MailChimp account, and a quick trip to chimpified.com (or the Shopify app store link–http://apps.shopify.com/chimpified). Once at Chimpified, users should click the login button, they will then be prompted to login to their Shopify account to approve the connection, after which they will be sent back to the Chimpified site. They then click to connect with their MailChimp account, login, and then are good to go. There’s no need for an API entry as it’s all done with OAuth in this new release.
Chimpified was developed by Terra Firma Design & Consulting. This app is one of several MailChimp plugins for eCommerce, others include integrations with Magento, PrestaShop, osCommerce, and ZenCart.
MailChimp supports more than 3 million subscribers worldwide, sending 3 billion emails per month. The MailChimp platform improves the user experience by providing seamless, yet powerful email marketing and publishing features that are easy and affordable enough for a small business to get started, but powerful enough for a large company looking for an enterprise level solution. MailChimp’s platform provides an open API used by more than 250,000 subscribers. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, SurveyGizmo, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.