MailChimp Integrates with Aviary to Simplify Image Editing
With the help of Aviary’s powerful image editing API, MailChimp now offers image resizing, cropping, and more providing a simplified editing experience.
Atlanta, GA (PRWEB)
March 2, 2012
MailChimp today announced its integration with Aviary, a web-based photo editing solution. Now when users create and format emails, they can seamlessly edit, fix, and get creative with their photos, using Aviary, all within MailChimp.
Aviary is a simple, powerful, and attractive platform. It’s also an upgrade over MailChimp’s previous image editing interface. This new integration’s extensive feature-set means users no longer have to wait for Photoshop to load or mess around with iPhoto while in the midst of writing an email. The email writing process can proceed without the distracting and disruptive need for external software.
“Our goal with MailChimp is to empower our customers with sophisticated tools that are easy to use,” says MailChimp UX Lead Aarron Walter. “Thanks to Aviary, our users can now edit photos inline as they design emails. Aviary is both powerful and simple, which is perfect for MailChimp.”
And for MailChimp users, image editing is a snap with Aviary. Photo cropping, resizing, and rotation are easy. This is great for getting pictures to fit perfectly into MailChimp’s variety of email templates. Aviary also provides more advanced tools for MailChimp users. Photo auto-enhance allows for magic one-click photo improvement. There are adjustment sliders to change a photo’s saturation, contrast, and brightness, plus creative filters for adding effects such as vintage, soft-focus, and monochrome.
“We work hard to democratize creativity by bringing advanced photo editing to our partners and their customers,” says Aviary VP of Business Paul Murphy. “This integration with MailChimp is a great example of our creative tools improving MailChimp’s already awesome product.”
Since 2007, Aviary has been working to bring creative image editing to the masses online. They’ve focused the last two years on turning that system into a platform for partners to easily combine with their mobile and web apps. Now they partner with hundreds of companies to bring creative tools into other services’ existing workflows.
MailChimp supports more than 1.4 million subscribers worldwide, sending 2.5 billion emails per month. MailChimp is designed for the do-it-yourself power user—someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.
Our mission is to power the world’s creativity.
Our founders have been helping artists be creative online for years, with Worth1000.com and Aviary Advanced. Now that our artists are happy, we’re focusing on truly helping everyone in the world be more creative with our quick photo editor, which can be embedded in any web or mobile app for a beautiful, seamless editing experience wherever you are.