MailChimp Integrates with Marketing Scorecard Service
Revenizer‘s integration provides users a birds-eye view of their campaign stats and list growth and includes actionable tips for improving performance.
September 05, 2012
MailChimp today announced its integration with Revenizer, an intelligent marketing scorecard service for small business. Revenizer allows users to track their most important metrics in one place, letting them know what is or isn’t working, and giving simple, automated advice to keep things moving forward or jumpstart improvements.
This integration with MailChimp incorporates email campaign stats and email list growth into the Revenizer dashboard, giving users an easy way to see the overall status of their email marketing efforts. Users can see how many people opened, clicked, or unsubscribed from individual email campaigns. They can also track the health of their email lists by monitoring their list size, new subscribers, and unsubscribes.
Revenizer also adds different quick tips for MailChimp users that encourage them to take advantage of some of the email provider’s most powerful features. It highlights to users that they can “Get a 17% increase in click through rates through A/B testing,” with a link to MailChimp’s video on how to use their A/B Testing feature. Revenizer also informs users that, “78% of business people use their mobile device to check email,” then links to MailChimp’s numerous mobile optimized email campaign templates.
“Revenizer is about helping our users get more from their existing applications by bringing key stats together, highlighting opportunities for improvement and then providing actionable tips on how to do it,” says Revenizer CEO and Founder Phil Rogers.
Revenizer‘s integration enables users to easily check the status of their email marketing efforts, and then get the specific insight they need to enhance, maintain, or improve their efforts. They can also click through to MailChimp‘s reporting for a deeper dive for each scorecard. It’s easy to set up and best of all, right now it is free to sign up for a yearlong account.
Phil Rogers adds, “We look for partners in key marketing categories that focus on helping users get the most of their applications with great design, data-driven performance management and excellent user support. MailChimp ticked all those boxes.”
The MailChimp-Revenizer integration is yet another integration to come out of MailChimp’s $1 million Integration Fund. For more information on Revenizer and the browse for additional MailChimp integrations, visit http://connect.mailchimp.com/
MailChimp supports more than 2 million subscribers worldwide, sending 3.2 billion emails per month. MailChimp is designed for the do-it-yourself power user – someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.
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