November 13, 2012

ATLANTA–(BUSINESS WIRE)–MailChimp today announced the release of its integration with Klaviyo, a customer lifecycle management platform that helps businesses easily target their email marketing efforts and link them to impact. This partnership allows businesses to better understand their customers, reach out to the right customers at the right time based on what they have or haven’t done, and then understand the impact of these emails on purchases, logins or other key performance metrics. Customers get what they want, and businesses get smarter and make more money.

While some of world’s largest companies have the luxury of building extensive custom analytics platforms to target and track their email marketing, most marketers have to spend long hours playing with Excel spreadsheets to segment their customers and then to personalize messages based on where each customer is in their lifecycle. Once they created a list, they could load that information into MailChimp to send email campaigns, but after emails were sent, it was again a cumbersome process to track the results over time. Klaviyo analyzes the impact of campaigns sent via MailChimp right out of the box with no extra effort.

Says Klaviyo Co-founder, Ed Hallen, “The integration between Klaviyo and MailChimp is particularly exciting because it allows marketers to combine MailChimp’s excellence in email with Klaviyo’s tools for making those emails even more effective by targeting and analyzing their impact on revenue.”

Good email marketing is constantly tracked, analyzed, and improved, and this integration supplies the tools to do it. With Klaviyo and MailChimp working in tandem, organizations can be smarter about their marketing, and get better results with less effort. A business can now divide customers into more refined segments based on their actions, such as those who have spent more than $250 in the last three months, those who open over 80% of the emails they receive and live nearby a retail store, or nearly any other criteria, and then send email offers only to those segments. It’s a quick, seamless process that makes it easier for businesses to incorporate and act on information from multiple sources.

Klaviyo integrates data from MailChimp with services like Zendesk, Salesforce, Magento and Shopify out of the box (and with a simple API to incorporate other services), so it’s simple to see which groups of customers are responding well to different email campaigns. Businesses can follow up with help desk queries, track purchasing behavior, and see how these actions impact future customer interactions and conversions over time.

And as experience has demonstrated, email content is paramount to marketing success, so users have the option to create their emails using one of MailChimp’s hundreds of beautiful email templates and with its intuitive email editing tools. Users can also use Klaviyo’s more streamlined email creation interface. Either way, these emails can be setup to automatically send to customers who fit certain criteria via MailChimp’s email delivery service– for example, when a customer hasn’t bought something in three months, opens up a support ticket, or buys a suit, they will receive a targeted email with a special offer via MailChimp. The options are endless.

Klaviyo has account options that scale from a one person business, up to a full enterprise-level solution. MailChimp’s accounts start at free, and can be extended to suit any volume of email sends on a monthly or per-email basis.


About MailChimp

MailChimp supports more than 2.5 million subscribers worldwide, sending 4 billion messages per month. MailChimp is designed for the do-it-yourself power user – someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

About Klaviyo

Klaviyo’s customer lifecycle marketing platform helps Ecommerce and Software companies generate more revenue from their email marketing efforts through targeting and analytics. Our team has spent years leveraging technology, statistics and big data to help the world’s leading marketers, and with Klaviyo we’ve enabled best-in-class lifecycle marketing for all businesses.


Sue Padgett, 404-537-1759