MailChimp Announces Integration with Mobile Site Publishing Application
Torsion Mobile’s tool set makes it easy for MailChimp customers to include a mobile-friendly email subscription form in their mobile deployments.
November 14, 2012
ATLANTA–(BUSINESS WIRE)–MailChimp today announced its integration with Torsion Mobile’s Mojaba® tool set, a platform for building and hosting mobile-optimized websites. Mojaba gives creative agencies the tools they need to create attractive, smartphone-ready websites. This integration lets agencies easily add MailChimp email subscription forms to their websites to make it simple for site visitors to sign up for email mailing lists.
“We are happy to offer MailChimp as part of Mojaba since email-based communications is an essential part of the mobile marketing mix,” said Christian Gurney, co-founder and president of Torsion Mobile, based in Des Moines, Iowa. "With over 50% of American mobile subscribers owning smartphones, it’s important to make joining a MailChimp mailing list simple for them. MailChimp’s ease of use is great for clients and they have proven to be a great partner as the Mojaba family of integrations grows.”
MailChimp is a comprehensive service that can handle email marketing and newsletter duties for any individual, small business, or full scale enterprise. Mojaba’s addition of MailChimp allows agencies to build mobile-optimized sites that fully support MailChimp email signup forms. They work for any smartphone, and let a business keep the same sign-up form regardless if their website is opened in a desktop browser or on a mobile device.
Once a user connects their MailChimp and Mojaba accounts, they can design a form in MailChimp using its robust form creator, and then that form is automatically integrated into Mojaba and optimized for mobile smartphone display. Once the site is published, a site visitor fills out the form on their phone, their information is automatically dropped into the correct MailChimp email list, and conversations can carry on via email.
Mojaba was built to satisfy the needs of creative agencies and professionals without in a user-friendly platform that does not require coding or programming knowledge. With the growth of mobile web, it’s more important than ever that websites scale and work well on tablets, smart phones, and desktop computers alike. Mojaba’s service ensures no opportunity is lost because a site is too hard to read, a plugin won’t load, or functionality is lost on a smartphone.
MailChimp supports more than 2.5 million subscribers worldwide, sending 4 billion messages per month. MailChimp is designed for the do-it-yourself power user – someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.
Mojaba has been uniquely developed specifically for agencies, creative professionals, web developers and freelancers rather than the general public. With nothing to download or purchase, agencies can use the Mojaba software-as-a-service to create and preview mobile websites with no coding or programming knowledge required. Creative agencies, web designers and other professionals may sign up for the product by visiting www.Mojaba.com.
Torsion Mobile is dedicated to producing tools to enable the creation of compelling and exciting mobile solutions by advertising agencies, marketing organizations, and other creative professionals.
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Mojaba® is a registered trademark of Torsion Mobile, Inc.
Sue Padgett, 404-537-1759