March 20, 2013

ATLANTA–(BUSINESS WIRE)–MailChimp today announced its integration with publishing-by-curation application, Scoop.it. The integration makes it easy for publishers to find interesting content relevant to their audience, pick specific content pieces and use those to automatically create a beautifully formatted newsletter ready to send to their subscribers.

“We know that creating successful email campaigns is all about delivering quality content,” said Neil Bainton, COO of MailChimp. “But that can be difficult for many publishers and small businesses which are pressed for time as it is. Scoop.it is a tool that helps users easily find and curate this quality content. Scoop.it’s integration with MailChimp offers our users an easy way to pull together interesting and valuable content for their email campaigns.”

Scoop.it focuses on making the content discovery process faster and easier. Users select a topic and Scoop.it supplies pertinent content feeds to browse through. The user can choose which articles are interesting to them, as well as add their own commentary. They can then publish those content pieces to their Scoop.it topic page and share it with many other platforms like Facebook, Twitter, Tumblr, Wordpress blogs, and now MailChimp.

“MailChimp is an ideal partner for Scoop.it because its newsletter platform makes it easy to create and send effective email campaigns,” said Guillaume Decugis, CEO and co-founder of Scoop.it. “By adding the ability to seamlessly put together and share curated newsletters, Scoop.it further helps MailChimp take what used to be a laborious process – one that requires people to create a lot of original content from scratch – and simplify it. This integration will also add a lot of value for Scoop.it users who now have another way to share their brand message.”

This integration is available to Scoop.it and MailChimp users at no additional cost. Scoop.it offers a free plan as well as premium services starting at $12.99 per month. MailChimp offers a free plan for lists up to 2,000 subscribers plus monthly or pay-as-you-go plans for larger lists.

Links:

http://connect.mailchimp.com/integrations/scoopit-curated-newsletters
http://blog.scoop.it/2013/03/12/announcing-curated-newsletters-and-mailchimp-integration/

About MailChimp

MailChimp supports more than 3 million subscribers worldwide, sending 4 billion messages per month. MailChimp is designed for the do-it-yourself power user – someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit MailChimp.com.

About Scoop.it

Scoop.it lets professionals, small businesses, educators and non-profits express their unique perspectives on topics that matter with beautiful topic pages, driven by content discovery and curation, social sharing, and efficient content management. With nearly 7 million unique visitors per month, users can reach a large audience, feed relevant content to their social media channels including Twitter, Facebook, LinkedIn and Google+ and effectively build their online presence. For more information or to sign-up as a new user, visit Scoop.it.

Contacts

Sue Padget
(404) 537-1759