Atlanta, GA

October 9, 2013

MailChimp today announced its integration with Front Desk, a new startup delivering mobile-focused software tools for personal services businesses and franchises. This integration has been available to Front Desk partners since March, and allows them the opportunity to set up automatic email reminders based on specific dates or customer actions. It also lets them sync their customer lists with MailChimp to send relevant, personal emails through the Front Desk interface.

Inspired by their experience operating CrossFit gyms, the founders of Front Desk look to provide business owners a complete and affordable solution to help them better manage their entire business. Front Desk features include options for scheduling and attendance management, billing and secure payment processing, digital document management, payroll tracking, and email marketing. The company was developed on mobile platforms first to satisfy the on-the-go nature of this market.

Integrating Front Desk with MailChimp gives businesses more time to focus on what they’re sending to customers by streamlining the process of when and how emails are sent. Customer information stored in Front Desk can be synced with MailChimp, and then used to selectively target outreach campaigns according to customer interests. Businesses can leverage MailChimp’s autoresponders to automate emails such as billing reminders, birthday greetings, and even send updates if a customer hasn’t been to a class or made a recent purchase.


About MailChimp

MailChimp supports more than 4 million subscribers worldwide, sending 5 billion messages per month. MailChimp is designed for the do-it-yourself power user - someone looking for all of the power of an enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free. For more information, visit

About Front Desk

Front Desk™ is a rapidly growing software-as-a-service (SaaS) platform that provides cloud-based client management tools to the personal services economy. The technology is optimized to work on smartphones, tablets, and desktop computers to enable personal service businesses, which are inherently mobile, the ability to run their businesses from anywhere, at any time. This includes fitness and yoga studios, dance and music schools, physical therapists, acupuncturists, adventure guides, tutors, teachers, and other businesses and franchises. Using Front Desk, business owners can easily manage client relationships, automate billing, securely process credit cards, schedule classes and appointments, track attendance, automate email marketing, and create a customized and branded client-facing experience. The company debuted in spring 2013 and has already improved the efficiency and profitability of hundreds of personal services businesses. Front Desk is headquartered in Seattle. For more information, visit: