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Newer email newsletter outfits like TinyLetter, which MailChimp owns, are simple, free and easy to use.
Newsletter workflow just got as easy as Instagram.
MailChimp, for example, is gaining roughly 10,000 new users everyday, while TinyLetter, a smaller e-newsletter service MailChimp owns, saw a 15 percent increase in the number of newsletters it sent last year.
The MailChimp ad is clearly one of the biggest marketing coups of the year, with a cultural resonance eclipsing many Super Bowl ads that cost millions of dollars to air on TV.
While those app-developing peers seem to be infected with a venture-capital infused IPO fever, MailChimp's business plan looks very, very different.