Features

A/B Split Testing

Get your recipe
just right.

People who A/B test their email campaigns get 11% better open rates and 17% more clicks. MailChimp makes it easy.

ab-split-testing

Answer Questions

What day of the week gets you better open rates? What time of day works best for your content? What subject-line style is most effective? Should your subject line include your company's name? Should you use your company's name or a human's name in the "From" field? Does time of day affect click rates? You can answer all these questions with a few clicks in MailChimp.
A/B Split Testing

Act on the Results

With our patent–pending A/B Split Tester, you just decide what type of test you'd like to run and determine the size of your sample groups. We'll run the test and let you know which option worked best—and we can even send the winning campaign to the portion of your list that didn't receive the test.
A/B Split Testing

See How Social Sharing Works

More Resources

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