Google Analytics

Seriously easy email analytics

Are your campaigns generating revenue? MailChimp's Google Analytics integration shows you instant ROI.

google-analytics

Your email campaigns are probably affecting your website’s traffic. By using Google Analytics, which is as easy as checking a box while building your campaign, you can see stats about that performance. Visits, conversions, sales and more: It’s all there in your Google Analytics account—and our Analytics360 plugin puts that data right inside your MailChimp reports.

View Stats

After you send a campaign, viewing stats in your Google Analytics account is easy, but Analytics360 combines your Google Analytics stats with your MailChimp campaign reports to make it even more convenient. Simply install the free add-on to see your Google Analytics data in a single report within the app.

Track Goals

Analytics360 will also track goals for you, so you can see campaign ROI, conversion rates, revenue created, and more.

Campaign-Archive Analytics

Some users will find your website through social-media shares, or from friends who forward your campaigns to them. Add Google Analytics tracking to your campaign archives and "view in browser" links to see how many people are reading your campaigns that way.

Related Features

  • Illustration for Simple Transactional Service

    Simple Transactional Service

    Amazon SES is an excellent transactional email service, and MailChimp makes it better with reports and tracking.

  • Illustration for Integrations

    Integrations

    250,000 people access MailChimp’s email-marketing platform via integrations with PayPal, Twitter, Google and more.

  • Illustration for Facebook Integration

    Facebook Integration

    MailChimp’s Facebook features help you make connections, add fans, and get the word out about your newsletter.

  • Illustration for AutoConnect Templates

    AutoConnect Templates

    AutoConnect templates automatically generate content from other services, so you can promote your business on social networks.

  • Illustration for Full Featured API

    Full Featured API

    Join more than 250,000 customers who use MailChimp's API to sync their customer databases, CRMs, CMSs and shopping carts with MailChimp.

  • Illustration for Email Beamer

    Email Beamer

    Easily create a campaign in Outlook, Gmail, Apple mail or whatever you normally use, and beam it to MailChimp without even having to log in.