Your email campaigns are probably affecting your website’s traffic. By connecting your MailChimp account with Google Analytics—which is as easy as checking a box while building your campaign—you can see stats about that performance. Visits, conversions, sales and more: It’s all there in your Google Analytics account. Our Analytics360 plugin puts that data right inside your MailChimp reports.

Take a closer look.

View Stats

After you send a campaign, viewing stats in your Google Analytics account is easy, but Analytics360 combines your Google Analytics stats with your MailChimp campaign reports to make it even more convenient. Simply install the free add-on to see your Google Analytics data in a single report within the app.
Google Analytics

Track Goals

Analytics360 will also track goals for you, so you can see campaign ROI, conversion rates, revenue created, and more.
Google Analytics

Campaign–Archive Analytics

Some users will find your website through social-media shares, or from friends who forward your campaigns to them. Add Google Analytics tracking to your campaign archives and "view in browser" links to see how many people are reading your campaigns that way.

All Features