Reports Overview
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MailChimp’s myriad free reports analyze clicks, opens, social activity and much more. So. Many. Reports.
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Interactive Graphs
Our interactive graphs show you how many emails were delivered, how many people opened your email, what percentage clicked and more.
Open and Click Tracking
View your list growth in our HTML5 chart, highlight a section to zoom in, and check or uncheck the boxes beneath the data to redraw the chart to different specifications.
Opens and Clicks Over Time
Find out what time of day people are reading your emails and how long overall engagement lasts.
Opens by Location
See where in the world your subscribers are located and track engagement by country.
Bounces
Find out which email addresses bounced and why—and we'll automatically determine whether we should retry the send or permanently delete them from your list.
Unsubscribes
We'll tell you who unsubscribed from your list, and we'll keep track of them so you can’t accidentally add them to your list later.
Industry Comparison
We'll show you how you compare to other MailChimp users in your industry, so you can gauge relative effectiveness with your competitors.
Subscriber Activity Reports
If you want to dig even deeper, Subscriber Activity Reports give you a real-time report for every subscriber's email activities: when they opened, what they clicked, and when they came back. You can even generate a list of people who did not open, and send them a modified campaign.
VIP Reports
If you need to give someone access to a campaign report but don't want them to have access to your MailChimp account, then set up a totally rebrandable reports page for your clients or co–workers.
Click Maps
See what attracts people with MailChimp's email clickmap overlay. Are your readers' clicks mostly near the top? Do they like pictures or text links better? Learn from your subscribers' habits to better serve them.
Campaign Reach
Analyze stats that tell you how many people your email reached, including social channels, all in one convenient spot.
Ecommerce360
Track sales from email click all the way to purchase, seeing which customers buy (and what they buy) when they open your campaigns.
SurveyGizmo360
Poll your subscribers and keep track of their responses, sorted by question, answer, name, timestamp and more. SurveyGizmo is easy to learn and boasts a robust feature set for power users.
Eventbrite360
Create events and sell tickets with Eventbrite, then keep track of how many tickets are sold and who bought them.
Printable Reports
Customize your reports settings and print only the sections you want to show your clients, so they can see how well their campaigns are doing.
Analytics 360
Our Analytics 360 module allows you to pull stats from your website traffic tools directly into your campaign reports page. Analyze ROI, revenue created, completed goals and much more.
Related Features
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Social Stats
MailChimp makes it easy to integrate your campaigns with social networks, and find out who's liking and tweeting your emails.
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A/B Split Testing
People who A/B test their email campaigns get 11% better open rates and 17% more clicks. MailChimp makes it easy.
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List Dashboard
MailChimp’s List Dashboard helps you analyze your list and tailor your campaigns to the people reading them.
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Social Pro
Social Pro layers your mailing list with public social data, providing you with powerful new ways to engage your readers.