Take a closer look.
Interactive Graphs
Our interactive graphs show you how many emails were delivered, how many people opened your email, what percentage clicked, and more.
Open and Click Tracking
View your list growth in our HTML5 chart, highlight a section to zoom in, and check or uncheck the boxes beneath the data to redraw the chart to different specifications.
Opens by Location
See where in the world your subscribers are located and track engagement by country.
Bounces
Find out which email addresses bounced and why—and we'll automatically determine whether we should retry the send or permanently delete them from your list.
Unsubscribes
We'll tell you who unsubscribed from your list, and we'll keep track of them so you can’t accidentally add them to your list later.
Industry Comparison
We'll show you how you compare to other MailChimp users in your industry, so you can gauge relative effectiveness with your competitors.
Subscriber Activity Reports
If you want to dig even deeper, Subscriber Activity Reports give you a real‑time report for every subscriber’s email activities: when they opened, what they clicked, and when they came back. You can even generate a list of people who didn’t open, and send them a modified campaign.
VIP Reports
If you need to give someone access to a campaign report but don't want them to have access to your MailChimp account, then set up a totally rebrandable reports page for your clients or co–workers.
Click Maps
See what attracts people with MailChimp's email clickmap overlay. Are your readers' clicks mostly near the top? Do they like pictures or text links better? Learn from your subscribers' habits to better serve them.
Campaign Reach
Analyze stats that tell you how many people your email reached, including social channels, all in one convenient spot.
Ecommerce360
Track sales from a click in your campaign, all the way to purchase. Find out which customers make a purchase (and what they buy) after opening your campaign.
SurveyGizmo360
Poll your subscribers and keep track of their responses, which are sorted by question, answer, name, and timestamp. SurveyGizmo is easy to learn and has an extensive feature set for advanced users.
Eventbrite360
Create event invitations and sell tickets with Eventbrite, and then keep track of how many tickets are sold and who bought them.
Printable Reports
Customize your reports settings and print only the sections you want to show your clients, so they can see how well their campaigns are doing.
Analytics 360
Our Analytics 360 module allows you to pull stats from your website traffic tools directly into your campaign reports page. Analyze ROI, revenue created, and completed goals.