Your email campaigns are probably affecting your website’s traffic. By connecting your account with Google Analytics—which is as easy as checking a box while building your campaign—you can see stats about that performance. In addition, we can tell you all kinds of great stuff about where your subscribers are coming from, how much revenue your campaigns create for you, and who's sharing your campaigns on social networks.
After you send a campaign, viewing stats in your Google Analytics account is easy, but Analytics360 combines your Google Analytics stats with your MailChimp campaign reports to make it even more convenient. Simply install the free add-on to see your Google Analytics data in a single report within the app.
Analytics360 will also track goals for you, so you can see campaign ROI, conversion rates, revenue created, and more.
Some users will find your website through social-media shares, or from friends who forward your campaigns to them. Add Google Analytics tracking to your campaign archives and “view in browser” links to see how many people are reading your campaigns that way.
By tracking the signup sources used by your list members, you can speak to them in the language they prefer. If a customer finds your email list via Chimpadeedoo at your store front, maybe their welcome message should include a coupon for the next time they visit. If a reader uses Facebook to sign up, they might appreciate you including a funny video you shared on Facebook in their welcome email. In learning where your users are coming, you can better keep them informed about things they love. That's why they signed up to your list the first place, after all.
With MailChimp's revenue charts, you can compare one campaign’s revenue to another’s, then determine what works best for your company and its customers. Hover over a campaign to see the subject line, date, day of week, and time of day. Keep an eye on lifetime revenue, compare open and click rates to revenue earned, and find out who your most valuable subscribers are. You can learn what works best for you, and, most importantly, your readers.
Find out which of your users are the most connected and influential, based on their social-network activity. Use this publicly available data to send targeted campaigns to those subscribers with a single click. Even better, eliminating some readers from certain emails will keep you from annoying them with content they don't care about.
Tips on using Google Analytics with MailChimp, including:
It's easy to find out if your email campaigns are affecting your website's traffic, or even generating revenue. MailChimp's Google Analytics integration gives you stats about that performance, and our Analytics360 plugin inserts that data right into your MailChimp reports. This guide walks you through your options.
You know how many people are visiting your website from your email campaigns, but how many people are clicking to view your campaigns in their browsers? You can track traffic to your campaign archives and “View in browser” links. Here’s how.
