Boticca is a London-based online marketplace for fashion accessories. They carefully select independent designers from all over the world, and give those designers a platform where they can sell their goods globally. With a customer base that’s 1/3 North American, 1/3 European and 1/3 Middle Eastern and Asian, and an email newsletter that’s proving to be one of their highest converting revenue channels, they needed a way to make sure their campaigns were getting to everyone at the right time—regardless of location.
Enter Time Warp.
"Before, we had to email our customers at 12pm London time, so that our U.S. customers could see it first thing in the morning, Europeans around lunchtime, Middle Easterners in the afternoon, and Asian customers in the nighttime," Boticca CEO Kiyan Foroughi says. "Research shows that our customer base is most responsive to emails around lunchtime, so we began using Time Warp a few weeks ago to schedule emails to go out at 12pm all over the world—and we’ve seen an increase in our open and click rates, as well as our sales conversions from emails."
The increases weren’t nominal, either. Since implementing Time Warp, Boticca’s open rate has increased by 25 percent, its click rates by 22 percent, and its overall email sales by 35 percent. No wonder Foroughi feels so strongly about the feature. "Time Warp rocks," he says.
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