MailChimp For Bloggers

MailChimp makes it fun and easy to send email newsletters, but what does that have to do with bloggers? Turns out, there are great opportunities for increased audience engagement when bloggers introduce email as an option for content delivery. The guide includes helpful tips, step-by-step tutorials and more.

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Campaigns

Features

MailChimp makes it fun and easy to send email newsletters, but what does that have to do with bloggers? Turns out there are lots of opportunities for increased audience engagement when bloggers introduce email as a content-delivery option.

Rss-to-Email

MailChimp’s RSS-to-email feature automatically sends a campaign when you update your blog. Send daily, weekly or monthly updates. And don't worry—a campaign will only be sent when you post something new.

Comments

Chances are, you're familiar with comments. You are a blogger, after all. With MailChimp, you can allow your readers to comment on your newsletters through Facebook. Just check "Allow Comments" on the campaign setup screen, and insert the merge tag into your campaign.

Merge Tags

Merge tags are pieces of code you place in your email to dynamically add content, like your subscribers' names, dates, translated content and more. Our merge tag cheat sheet offers a rundown of your options.

Social Sharing

Social networking sites and email complement each other nicely. As a blogger, you want your audience to be engaged on the platforms they prefer. Click the Social share button to share your campaign on networks like Twitter, Facebook, MySpace, Digg and Delicious. And we've got more social sharing options where that came from.

Analytics360 for WordPress

MailChimp's Analytics360 plugin allows you to pull Google Analytics and MailChimp data directly into your dashboard, so you can access robust analytics tools without leaving your WordPress.org blog.

MailChimp for Bloggers

MailChimp For Bloggers Cover

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What's inside:

Information on growing your blog and building your audience with MailChimp, including:

  • Building your mailing list
  • Setting up an RSS-To-Email campaign
  • Merge tags for bloggers
  • Social Sharing
  • Blog publishing tools

MailChimp makes it fun and easy to send email newsletters, but what does that have to do with bloggers? Turns out, there are great opportunities for increased audience engagement when bloggers introduce email as an option for content delivery. The guide includes helpful tips, step-by-step tutorials and more.

Excerpt

We think email and RSS work beautifully together, and we recommend that bloggers allow their readers to choose how they consume new content. MailChimp's RSS-to-Email campaigns provide an easy solution for automatically sending your new content via email, and here's how you create one