MailChimp makes it easy to design and send email newsletters, but what does that have to do with your online store? For starters, your customers probably want to hear from you. After all, they dig the things you sell. Plus, MailChimp is integrated with hundred of popular web services that make it convenient for you to sync data, import content and analyze how your newsletters are affecting your online store. Finally, along with your business, social media and blogs, email is just one more way to connect with your fans. Get to know and care about those people who know you and care about what you're selling.
“After years of releasing rudimentary email announcements out into the wild, hoping they would find their mark and make an impact, MailChimp came to my rescue with guaranteed results. On a scale of five bananas, this mailin' monkey gives MailChimp all five and a coconut for good measure.” -Chet Phillips, Etsy seller, ChetArt.com
Lots of information for online sellers who use MailChimp, including:
Powerful features like our PayPal integration and RSS-to-email tool are perfect for online sellers. And our social sharing options help get the word out about your new products.
You’ve been crafting awesome handmade goods for a while, and you’re ready to start getting them to people who aren’t you friends and family. How should you start? Written by longtime MailChimp user, passionate start-up founder and tireless writer, Michelle Riggen-Ransom, this guide will show you how it’s done. From understanding your audience to implementing social networks, creating a personal brand to keeping your paperwork organized, our handy guide will walk you step-by-step through the process of marketing your craft.