Increase Shopify sales with Mailchimp
Use your Shopify data to send personalized campaigns that drive customer loyalty and repeat sales*.
- Cost
- Free
- Developer
- Mailchimp
- Languages
- English, French, German, Spanish, Italian, Portuguese
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#1
email marketing and automation platform*
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12 million+
Mailchimp users
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$2,100
revenue per campaign generated with Shopify-connected stores (average)
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>99%
deliverability rate (average)
Mailchimp customers generated over $2 Billion in revenue through their Shopify-connected stores*
Connect your Shopify and Mailchimp accounts
Use Mailchimp for Shopify to personalize marketing campaigns with the data you generate from your Shopify interactions. Find out more about how it works.
PERC Coffee used Mailchimp's Shopify integration to help drive record-breaking revenue
40% average growth in online sales year-over-year
10x sales vs. the previous 3-month daily average
Accelerate your Shopify growth with AI-powered automations
Use our automations to reach customers with targeted campaigns based on their behavior and other unique attributes, like when they search for or view specific items.
Predictive segmentation
Marketers see 141% more revenue on average with AI-built predicted segments.*
Stay relevant with precise audience segmentation that you can apply to multiple marketing channels, including websites and landing pages.
What does it do?
Here are some popular ways to use this integration. Features and functionality vary by plan.
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Automate your sales growth
- Deliver relevant and timely messaging to your audience when you sync your account with Shopify’s powerful behavioral data using advanced automations like Customer Journey Builder.
- Boost revenue and returning customers via personalized product recommendations and abandoned cart notices with email and SMS* (available to US customers only, see additional terms).
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Create engaging content
- Elevate your content creation with Mailchimp's AI-powered features. Use creative assistant to effortlessly create engaging content for your audience.
- Leverage Mailchimp’s design best practices and AI features to create beautiful and consistent multichannel campaigns.
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Turn data into insights
- Unlock the power of your data with Mailchimp. Get real-time revenue reports that provide you with valuable insights into the performance of your campaigns.
- Leverage insights that are powered by data from millions of campaigns in your industry. Use content optimizer to make informed decisions for your business based on real-time performance metrics that can help improve future campaigns.
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Centralize your data and insights
- Organize contacts, gain actionable insights, and tailor your customer’s experience in one centralized location when you sync Shopify with Mailchimp.
Resource articles
Requirements
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A Shopify account to use this integration, which will connect a single Shopify store to your Mailchimp audience.
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Manager access or higher in Mailchimp to make changes to the integration. To learn more about user levels, check out how to manage user levels in your account.
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To view the e-commerce features supported by this integration, visit the Shopify listing in your Mailchimp account.
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See Connect or Disconnect Shopify for Mailchimp for more information on settings and other considerations in your Mailchimp account before connecting.
Millions of users trust us with their marketing. You can too.
*Disclaimers
- #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
- $2 Billion in Revenue: Mailchimp customers generated over $2 Billion in revenue through their Shopify-connected stores in 2022.
- Average revenue of $2100: Based on Mailchimp users with a paid plan and Shopify connected stores, for campaigns that generated revenue between January and November 2022.
- 141% more revenue: 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022 - Jul 1 2023 period. Standard and Premium plans only.
- SMS Marketing: SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. MMS only available in Standard and Premium plans. Pricing varies. See terms for details.