Mobile email usage is skyrocketing, and it’s more important than ever to optimize newsletter content for mobile users. MailChimp’s features make it easy to create campaigns that your subscribers can read on any device.
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MailChimp’s responsive email templates make your newsletters look great on mobile devices. You don’t have to code a thing—just plug in your content and send.
Easily adjust your template’s media-query settings using the Mobile Styles tab in MailChimp’s editor.
Designers can code their own responsive email templates and use the Mobile Styles tab to set up editable CSS blocks, so their subscribers can adjust scaling for their mobile devices.
As more and more people read email on mobile devices, newsletter design standards are quickly changing. We researched the ways people consume email on mobile devices for MailChimp’s mobile email study.
Our Popup Preview feature has a mobile tab, so you can see what your campaign looks like on a small screen before it goes out the door.
There’s even a rotate option, since some people prefer to read email in landscape view.
If you have the MailChimp Mobile app for iPhone or Android, you can push an instant preview to your phone and test your responsive design.
It’s important to test your campaigns before they go out, especially with mobile devices in mind. MailChimp’s Inbox Inspector tests your campaigns in a range of email clients, and it’s free.
View your newsletter in your subscribers’ most-used mobile email apps, or select the apps you’d like to test.
Smashing Magazine uses a basic template that’s optimized for mobile and looks great on small screens.
Dave Pell’s Next Draft template is responsive, showing up as 500 pixels wide in traditional email clients, but shrinking down to 480 or 320 pixels on mobile clients.
