Here are a few example segments you can create with your MailChimp managed lists (tip: you can actually combine multiple criteria below to get really targeted with your list):
| You Can Segment A List To: | Why You Should Try It |
| Send a campaign to people within a specific interest group. |
You can provide more relevant content than when you send "general interest" newsletters to everyone. For example, a website for car fanatics can send an email about the newest Ferrari only to people who like sports cars (and not to people who like fuel-sipping hybrids). |
| Only send to people who subscribed within a certain date range |
So you can send your newsletter to your most recent subscribers, who might have missed your previous campaign |
| Send a campaign to people who clicked a link (or opened) a previous campaign |
Use this option to send followup campaigns or event invitations to people who expressed interest in a previous campaign. Note: this requires MailChimp's AIM Reports tracking add-on. |
| Only send to "active" members of your list. Create a segment of those who have opened one of your 3 most recent campaigns. |
This is an easy way to "weed out" the non-responders of your list. Note: this requires MailChimp's AIM Reports tracking add-on. |
| Send to "NON-active" members of your list. Create a segment of those who have NOT opened any of your 3 most recent campaigns. |
This is an easy way to send a followup to the non-responders of your list. Perhaps you can try a different subject line, date/time, or send in plain-text only to get better results. Note: this requires MailChimp's AIM Reports tracking add-on. |
| Send to subscribers within a specific domain name |
If you have a group of customers in one company, you can target them by domain name. Or, test your delivery to yahoo.com, aol.com, etc. |
| Send to subscribers who did NOT open a recent campaign |
Maybe your subject line wasn't very intriguing, or got your campaign spam filtered. Use this technique to send a followup campaign to non-openers with a different subject line. Note: this requires MailChimp's AIM Reports tracking add-on. |
| Send to people in specific states, ZIP codes, etc. |
If you collected "ZIP codes" as a field on your signup form, you can send special, locally specific offers to your customers based on that field (or any field, for that matter). |
| Send to members whose birthdays are in a certain month |
Include special gifts if they print out the email and bring it into your store (you can even pre-schedule birthday campaigns for the entire year). |
| Send to email addresses on your list that contain or do NOT contain specific text |
Narrow your list down to members of one organization, or exclude everyone from one company (like your all your competitors who are signed up on your list). |
