An overview of MailChimp's Hairball app, including:
- Creating segments
- Nesting segments within Hairball
- Segmentation ideas
Hairball is an Adobe AIR app that allows you to segment your MailChimp lists as much as you'd like, and store those segments on your own computer. This guide explains how to use Hairball, and offers some creative ways to segment your MailChimp lists within Hairball.
Create a segment of subscribers in particular locations who open and click your campaigns, so you can invite them to events. Build a segment based on activity (because you're looking for people who open and click). From there, narrow down the segment based on address (because you're looking for people who are located near your event's location).