Betabrand’s Fashion-Forwardable Emails

  • directed by Josh Rosenbaum

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Betabrand founder Chris Lindland initially used email as a stalling tactic. Faced with a glut of business, he needed a way to keep his new customers entertained while he frantically made the corduroy pants they ordered. Over time, his hilarious, distracting emails became the core of his company’s motto: 99% fiction, 1% fashion. We visited Betabrand’s San Francisco office to learn more about how they create great clothes and amusing campaigns.