Hugh MacLeod and the Social Object

  • directed by Josh Rosenbaum

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Gapingvoid’s Hugh MacLeod has been doodling on business cards since 1997. Since then, he’s built an empire out of blog posts, art prints, books, and daily emails. We visited the cartoonist and author in his Miami office to see how he makes art and to talk about the origin of the Social Object. In this video, he shows us his process and explains why Social Objects are the future of marketing.