List Segmentation

Segmentation allows you to send targeted, relevant email campaigns to sub-groups within your list. Your segmenting criteria can be based on demographics like ZIP code, gender, and job title. You can also group segments by behavioral data such as open-and-click habits.

Why Segment My Audience?

Customer list segmentation is actually quite common in the direct marketing world. Email marketing experts use customer list segmentation to send very focused email campaigns that are more relevant to their customers. The idea is that the more relevant the campaign is to your subscribers, the better your response rates and return on investment. And marketers who send relevant message campaigns tend to enjoy lower opt-out rates than those who send the same email to everyone on their list.

Mash your Google Analytics stats with your MailChimp reports, and see instant ROI results for every email campaign you send. In one quick glance.

RSS-to-Email will automatically send your subscribers a newsletter whenever any RSS feed gets updated. Publish once, and bam -- we send the newsletter.

Instead of guessing what works, run quick and automatic A/B tests with every single email campaign you send in MailChimp.