Integrating your email newsletters with social networks isn’t about being popular on Facebook or racking up Twitter followers. It’s about treating your subscribers like the humans they are. With MailChimp, you can follow who your subscribers follow, tend to their needs, and have conversations with them—even if they live on the other side of the world.
Get an overview of your subscribers’ activity on Twitter, from who they follow to the hashtags they tweet. This info will help you learn more about your audience, hear their concerns, and interact with them.
Learn More
Email marketing and social networks complement each other nicely. Share your campaigns on Twitter, Facebook, and Delicious, track how people react to your emails there, and allow readers to share your content with their followers.
Learn More
Add MailChimp’s easy‑to‑use merge tags to your templates, so readers can like your campaigns and send them directly to other Facebook users. We’ll even track those results for you. You can also add a newsletter signup form to you Facebook page, and use our Facebook template to more prominently display your page.
Learn More
Allow your readers to comment on your campaigns with one click through their Facebook accounts—all you have to do is drop a merge tag into your template. We’ll keep track of those comments and analyze their overall sentiment, so you can find out if your readers like what you have to say.
Learn More
We’ll give you customized campaign updates, including new signups, unsubscribes, and comments. And see your subscribers’ faces in your dashboard, making the experience a little more human.
Learn More
Use the free, permanent URL MailChimp provides for every campaign to share your newsletters on social networks and send traffic to your website.
Learn More
Find the subscribers who are most connected across various networks, then send those readers a newsletter with a single click, tailoring your content to their needs.
Learn More
San Francisco’s DODOcase strives to preserve the art of book binding through handmade cases for iPads, Kindles and Blackberry Tablets. They believe in community, from the local artisans who craft each unique case, to the customers they reach through their MailChimp newsletters. DODOcase president and co‑founder Craig Dalton explains how his company uses MailChimp‑s social features.
Using the auto‑tweet function was a real no‑brainer for us. We are always looking for ways to integrate our communication strategies across the various social‑media mechanisms. With auto‑tweet, I can make sure that those customers who prefer to follow us at @DODOsays get the same information that our email subscribers are privy to.
In addition to auto‑tweet, we use the Facebook Like button and plan on using Google+. At DODOcase, we consider ourselves to be storytellers, and we need to make sure that our customers are able to share these stories via whatever channels make sense to them.
The DODOcase community has been critically important to our success as a small business. Our thought was that if we focused on making a great product and telling our interesting story, the community would find a way to share it via Facebook and Twitter. This proved to be true beyond our expectations, as we quickly developed an amazing dialogue with that community. These channels have been instrumental in the world learning about DODOcase.
We’ll show you MailChimp’s social features and help you combine your email marketing with your social‑media presence. Topics include:
Here at MailChimp, we use Twitter, Facebook, Flickr and our blogs to engage our community of fans and connect with them wherever they are. We send email newsletters, too. (Surprising, right?) We’ve found that using email and social networks together provides a greater benefit than just using one or the other, and we’ve added lots of exciting features that amplify the best qualities of each medium and make it easy for them to work together.
Ever wish you weren’t the only one sharing your campaigns? We make it easy for your readers to share the campaign love. If someone reads your newsletter and likes what you have to say, all they have to do is click a button to show it to all their friends and followers.
Download a .zip file including PDF, ePub and mobi formats.