
Nuture LinkedIn leads with Mailchimp
Streamline lead management by connecting leads from LinkedIn to Mailchimp*.
- Cost
- Free
- Developer
- Mailchimp
- Languages
- English, French, German, Spanish, Italian, Portuguese
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#1
email and marketing automation platform*
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>99%
average email deliverability rate
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500 million
emails sent each day on average
Send tailored campaigns in Mailchimp to help turn LinkedIn leads into customers
Connect your LinkedIn and Mailchimp accounts
Use this integration to allow data from your lead ads in LinkedIn to sync to Mailchimp for a more simplified leads management workflow.


Easily track and organize your leads
Sync LinkedIn leads to Mailchimp after connecting your accounts to minimize manual imports. Use tags to organize those contacts based on the data you learned about them from your lead forms.
From leads to conversion with automated journeys
Create targeted, multi-channel customer journeys based on lead demographics or other data they entered into your lead forms, keeping them engaged and moving toward conversion.


Help optimize your acquisition strategy with actionable insights
View detailed reports on how your lead ads are performing, tracking contact engagement and campaign performance, so you can refine your approach and drive potential conversions.
What does it do?
Here are some popular ways to use this integration. Features and functionality vary by plan.
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Streamline your lead management process
Sync your leads from LinkedIn to Mailchimp to help minimize manually managing your lead data. Then, nurture those contacts by sending personalized email campaigns in Mailchimp.
Add tags to categorize leads from specific forms, and group leads into segments based on shared interests or the type of service they're seeking, making it easier to send the right message to the right audience.
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Drive engagement and conversions
Create automated pathways that help turn LinkedIn leads into customers through personalized content and offers.
Gain deeper visibility into how your leads are performing with Mailchimp’s analytics and reporting tools. Analyze key metrics to optimize your approach when needed, so that you can help convert leads effectively.
Resource articles
Requirements
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You must have at least 'Manager' access to at least one valid LinkedIn ad account and/or 'Administrator' access to a Company Page to share data between LinkedIn and Mailchimp.
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Mailchimp accounts have up to 5 user levels. Each level has different permissions that impact their role within the account. To learn more about user levels, check out how to manage users levels in your account.
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See Connect or disconnect Mailchimp and LinkedIn for more information on settings and other considerations in your Mailchimp account before connecting.
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Disclaimers
- Integration: Mailchimp and LinkedIn sold separately. Integration available. Availability of features and functionality varies by plan type. For details, view Mailchimp plans and pricing.
- #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers.
- By clicking ‘Connect’ you agree to our additional Marketplace terms. For more details, review our privacy policy.