Skip to main content

Turn Emails & SMS into Revenue

Get more opens, clicks, and sales with the #1 email marketing and automations platform*—now with SMS.

Convert with email & SMS

An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow. An iPhone displaying the message, "You left this in your cart!" Illustrated to its left is an abandoned cart flow.

Drive results with seamlessly integrated SMS campaigns, now backed by the same insights, segmentation, and targeting as email.*

Create relevant content faster

A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..." A template for a new product launch, with text selected that reads "Introducing our all-purpose bottle! Use during or after a workout, and it'll keep you hydrated." Below the selected text, a prompt bar for Intuit Assist reads "Type in your prompt or select from menu..."

Effortlessly create on-brand content with generative AI tools, and choose from expertly designed templates.

Simplify segmentation

A prompt bar reading "Find contacts that are likely to purchase a new product." Around the prompt bar are images of customers' faces.

Target customers with advanced logic like buying behavior, engagement, and predicted segments.

Optimize with analytics & reporting

A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign. A laptop showing the beta for Mailchimp's Metrics visualizer, with a bar graph showing click rates for the last 12 months, grouped by campaign.

Analyze performance with reports, funnel visualizations, and industry benchmarking.

Find out why we’re best-in-class

The #1 email marketing and automations platform* that recommends ways to get more opens, clicks, and sales.

  • Up to 25x ROI

    seen by Mailchimp users*

  • 22 years experience

    helping businesses sell more

  • 11M+ Users

    of Mailchimp globally

  • $1.7K per campaign

    generated on average*

Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

A small business owner reaching out to her Mailchimp Onboarding Specialist.

Try our Standard plan for free!

Find out why customers see up to 24x ROI* using the Standard plan with a risk-free 1-month trial. Cancel or downgrade to our Essentials or basic Free plans at any time.

It's risk free—cancel or downgrade to our Essentials or basic Free plans at any time.

  • Included

    Generative AI features
  • Included

    Advanced segmentation & reporting
  • Included

    Enhanced automations
  • Included

    Custom-coded email templates
  • Included

    Data-driven optimization tools
  • Included

    Personalized onboarding

Standard

Send up to {numOfSends} emails each month.

Need to manage more than 250,000 contacts?
Get in touch to learn about custom plans.

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

Generate up to 7x more orders* with Customer Journey Builder automations

Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.

Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.

Convert more customers at scale

Drive more traffic and sales by setting up automations that trigger emails based on customer behavior with our Customer Journey Builder.

Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.

Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.

Discover new ways to automate

Get a head start with pre-built journeys that help you cross-sell your products, recover abandoned carts, re-engage existing customers, and win new ones.

Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?

Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?

Keep your emails relevant and your brand growing

Deliver personalized emails based on their buying behavior, survey responses, chat interactions, and support tickets to promote loyalty and growth.

Keep customers ready to buy with engaging content

  • Learn how your emails compare to the top-performing campaigns in your industry and get data-driven suggestions for improving your copy, imagery, and layout.

  • Our Creative Assistant will help you stand out by using AI to create custom designs for your brand.

  • Mailchimp helps you achieve data security and privacy standards for your customers.

Get up to 141% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments

Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.

Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.

Mailchimp will help you focus on your most loyal and valuable customers.

Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.

Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.

Predict who’s likely to buy again

Create segments of customers based on their lifetime value and likelihood to purchase.

2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.

2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.

Build customers for life

Use our intelligent predictions to tighten your targeting strategy, strengthen customer relationships, and drive repeat sales.

Bring in more data, drive more growth with our integrations