Also, I just had a good gut feeling about it. I related to the brand colors, graphics, content, self-help resources, processes, and the rest. All that led me to explore more and more.
Did you immediately try to level up to become a partner once you joined Mailchimp & Co?
Chetan: Well, to be absolutely honest with you, when I started as a member, I saw that there was this milestone that included having 10 paid active clients to be a partner. Initially, I didn't even really look into what benefits I would get—I was just working to cross that milestone. I also read about the experts directory listing, which can help generate business inquiries in the future.
How have the partner benefits helped you and your business?
Chetan: I get a lot of my leads via the experts directory. Many are just exploratory, but a significant number of them actually convert. I’ve started working on getting client testimonials, too, which could be a great addition to my listing in the experts directory.
How did you feel when you made the jump to partner status?
Note: When you sign up for Mailchimp & Co, you gain access to Mailchimp Academy, our go-to educational resource. As a member, you can take exclusive courses that can help you sharpen your Mailchimp knowledge, build your marketing skills, and earn certifications. The courses are free, and you can complete them at your own pace.
Did you find the certification process challenging? Or did you just cruise through?
Chetan: (Laughs) No. To be frank with you, it wasn’t easy. I definitely found it challenging and a learning process. Sure, I was pulling my hair out sometimes, but that’s how I learned a lot.
Completing the Mailchimp Foundations course certification really felt like an achievement. There was one question I almost gave up on, but I took a break and just resumed the next day. That challenge really helped instill a sense of winning.
I have to congratulate the team that put Mailchimp Academy together, because it helped me build my knowledge so much. It can really benefit you, but also your clients, as you learn more.