Put your audience at the heart of your marketing

The more you know about your people, the smarter you can be with your campaigns. Our Marketing CRM tools help you turn audience data into insights that guide your campaigns—every step of the way.

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Know who you’re talking to

Learn more about your people with data you can understand at a glance.

Do more with audience data

Turn insights into more targeted messages in just a few clicks.

Build better relationships

Create deeper connections with your fans—and find new ones.

Get insights, when and where you need them

We make it easy to get to know your audience (as a whole and as individuals) so you can shape campaigns around your people from start to finish.

A man carries various objects that seem to relate to one another. They might represent segments and tags, but who can say?

Marketing CRM tools

Put your customers at the center of everything you do.

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Audience dashboard

Spot patterns in your contact data and use those insights to kick off campaigns.

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Contact profiles

Discover the people behind your data with in-depth, individual profiles.

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Connect all the dots for more actionable data

We’ll help you keep track of everything you know about everyone you know—so you can confidently act on data in your marketing.

A hand paints a signup form on an easel. Of all the possible things to paint, this person has chosen a signup form. They must really understand and appreciate the value that it brings to growing their audience. Or maybe they just didn't have a bowl of fruit lying around.

Signup forms

Use embedded or pop-up forms to collect all the details you need from contacts.

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A sun with some mighty ruddy cheeks. A tag hangs from one of its pointy parts.

Tags & segments

Use tags and segments to organize your contacts however you want.

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Connect all your favorite tools to get a single view of your customer data.

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Tags API

Our API lets you turn customer activity into tags you can target with a click.

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A woman cradles a slice of orange in her arms, while a human-sized orange looms behind her, but not in an ominous way.

Pre-built segments

We’ll create actionable segments within your data for you—just click and go.

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Predicted demographics

We’ll predict your customers' gender and age range so you know who’s buying.

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Address finder

We'll help find mailing addresses so you can say hi in real life with postcards.

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Build relationships, old and new

Use audience data to send targeted marketing to everyone who loves your brand—and find new people who are likely to become your next big fans.

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Add a personal touch to make your marketing feel like a 1-on-1 conversation.

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Send the right message to the right people at the right moment—automatically.

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Lookalike audience finder

Find new people who are likely to love your brand, based on existing contacts.

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“Ultimately, it’s getting to know our customer. Mailchimp’s tools and platform allow us to get closer and understand what they want.”

Michael Ripps, Co-Owner Jittery Joe's

See how they do it