A concept coined by business author Jim Collins, flywheels are often used to simply explain how businesses like Amazon have become so big and successful. The idea is that for any big change to happen, it requires a series of logical steps that flow naturally into each other into a reinforcing loop – one that’s repeated over and over again.
• Identifying what goes at the top of your flywheel is crucial – eg, for eating healthier, it might be a desire for a better diet.
• Each part of the flywheel after that should follow naturally, with no more than six components that outline a path back to the top of the loop.
• Each part should be inevitable and a natural progression from the part before it.
• Each part will be unique to you – something you’ll need to work out and tweak over time.
• Each part needs to be working well – it can’t get stuck at any point.
• Your flywheel needs to be used – and improved upon – over a long period of time. We're talking years. The longer you give it, the more effective it should become.
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