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Case studies

Manualis Cartiera: Italy's bespoke paper-maker
Life
Manualis Cartiera: Italy's bespoke paper-maker
Five things you learn when... you decide to press pause on your company
Workshop
Five things you learn when... you decide to press pause on your company
Empirical: Denmark's free-form spirits brand
Life
Empirical: Denmark's free-form spirits brand
Bodega Vinifícate: how two brothers won over the wine world
Life
Bodega Vinifícate: how two brothers won over the wine world
The making of... Iyoshi Cola
Workshop
The making of... Iyoshi Cola
How to... start a furniture upcycling business
Workshop
How to... start a furniture upcycling business
Les Frères Mawem: reaching new heights
Life
Les Frères Mawem: reaching new heights
Making waves with custom surfboards
Life
Making waves with custom surfboards
A clean slate for a 500-year-old Turkish bath
Workshop
A clean slate for a 500-year-old Turkish bath
A chewing gum brand that built its own factory
Workshop
A chewing gum brand that built its own factory
Five things you learn when... you don't find product-market fit
Workshop
Five things you learn when... you don't find product-market fit
The Cheeky Panda: a fresh take on calculating carbon
Briefings
The Cheeky Panda: a fresh take on calculating carbon
Hugo Worsley: carving out a niche in knives
Briefings
Hugo Worsley: carving out a niche in knives
Justin Trabue: making natural wine accessible
Workshop
Justin Trabue: making natural wine accessible
Fishwife: from tin to table
Briefings
Fishwife: from tin to table
YOLA Mezcal: putting women before middlemen
Life
YOLA Mezcal: putting women before middlemen
Kora: New York's Filipino bakery
Briefings
Kora: New York's Filipino bakery
Hermosa: nailing B2B and B2C at the same time
Workshop
Hermosa: nailing B2B and B2C at the same time
Quirky Campers: unique campervan rental
Briefings
Quirky Campers: unique campervan rental
Ron Finley: urban farming from the ground up
Life
Ron Finley: urban farming from the ground up
Leisure Project: growing customer loyalty with NFTs
Briefings
Leisure Project: growing customer loyalty with NFTs
The making of... Oru Kayak's origami boards
Workshop
The making of... Oru Kayak's origami boards
Five things you learn when... your social accounts are hacked
Workshop
Five things you learn when... your social accounts are hacked
How to step away from your business – and do it well
Briefings
How to step away from your business – and do it well
Inside a laundromat-cafe in Hong Kong
Workshop
Inside a laundromat-cafe in Hong Kong
‘You set up a hypothesis and then come at it from different angles’
Briefings
‘You set up a hypothesis and then come at it from different angles’
‘Every decision is taken in the interest of the family first’
Briefings
‘Every decision is taken in the interest of the family first’
‘Within the weeds itself, I'm not in there – I'm trusting their judgment’
Briefings
‘Within the weeds itself, I'm not in there – I'm trusting their judgment’
‘We've kept the production process exactly as it was in 1633’
Briefings
‘We've kept the production process exactly as it was in 1633’
‘The structures we have in place aren't the only ones that work’