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Case studies
22 Trends

Product and brand development

Everything you need to know about... brand extension
Workshop
Everything you need to know about... brand extension
The making of... Spooked Kooks surfboards
Workshop
The making of... Spooked Kooks surfboards
Inside the ‘hype’ business model
Briefings
Inside the ‘hype’ business model
How to hack wholesale
Workshop
How to hack wholesale
Everything you need to know about... writing product descriptions
Workshop
Everything you need to know about... writing product descriptions
The dos and don'ts of selling niche activewear
Workshop
The dos and don'ts of selling niche activewear
Product bundling: a refresher
Workshop
Product bundling: a refresher
Everything you need to know about... prototyping
Workshop
Everything you need to know about... prototyping
Everything you need to know about... product line extension
Workshop
Everything you need to know about... product line extension
Story of a brand: the cult of In-N-Out Burger
Briefings
Story of a brand: the cult of In-N-Out Burger
Finding your core kit
Workshop
Finding your core kit
The truth about packaging: online vs retail
Workshop
The truth about packaging: online vs retail
Buying influence (and content)
Workshop
Buying influence (and content)
The milkman returns
Briefings
The milkman returns
Crafting your visual identity
Workshop
Crafting your visual identity
Positioning your brand right from the start
Workshop
Positioning your brand right from the start
A practical guide to refreshing your brand
Workshop
A practical guide to refreshing your brand
A case study in writing your business plan
Workshop
A case study in writing your business plan
The low-cost promotion starter park
Workshop
The low-cost promotion starter park
Everything you need to know about... product photography
Workshop
Everything you need to know about... product photography
The step-by-step guide to product development
Workshop
The step-by-step guide to product development
How 3D printing is driving product innovation
Briefings
How 3D printing is driving product innovation
Tapping into a national network of manufacturers
Workshop
Tapping into a national network of manufacturers
Five things you learn when the product you develop isn't financially viable
Workshop
Five things you learn when the product you develop isn't financially viable
Snapshot: sustainable soap-making in Cape Verde
Snapshot: sustainable soap-making in Cape Verde
Featuring Biodosa
How to create a physical product when you know nothing about supply chains
Workshop
How to create a physical product when you know nothing about supply chains
How much does it really cost to make something?
Workshop
How much does it really cost to make something?
Inside... the small-batch speaker business
Workshop
Inside... the small-batch speaker business
Meet the investor: Alex Kremer
Workshop
Meet the investor: Alex Kremer
What's in a name?
Workshop
What's in a name?
Are ethics calling time on happy hour?
Briefings
Are ethics calling time on happy hour?
Is my product too ‘niche’ for stores?
Workshop
Is my product too ‘niche’ for stores?
Everything you need to know about... conducting user research
Workshop
Everything you need to know about... conducting user research
Applying a sustainable approach to product development
Workshop
Applying a sustainable approach to product development
Everything you need to know about... tone of voice
Workshop
Everything you need to know about... tone of voice
Is this a model for success? Commitment-to-purchase
Workshop
Is this a model for success? Commitment-to-purchase
Is this a model for success? Dropshipping
Workshop
Is this a model for success? Dropshipping
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