API Reference

Pull custom data from your app into Mailchimp and use it to power timely, relevant marketing campaigns.

Create and manage audience, based on your data.

Organize contacts with tags and segmentation.

Schedule and send campaigns at scale from your codebase.

Trigger automated campaigns driven by behavioral events.

Marketing API Quick Start Guide

Send targeted and event-driven emails to ecommerce and individual customers--reliably and fast.

Use webhooks to pull events like opens and clicks into your app.

View activity associated with a single email, or analyze trends across sends.

Receive, parse and route inbound emails back to your app.

Use branded links for click tracking and subaccounts.

Transactional API Quick Start Guide