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Compare Marketing plans

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.
PLAN

Best Value

Best Value

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

Best Value

Best Value

Standard

Data-driven automation and optimization tools for businesses that want to grow faster.

Best Value

Best Value

Essentials

Great for email-only senders who want around-the-clock support.

Best Value

Best Value

Free

All the multichannel tools you need to build your business and grow your audience.

PRICING

You've selected more contacts than this plan allows

Starts at $350 per month for {contacts} contacts

*Overages apply if contact or email send limit is exceeded.

Learn more

You've selected more contacts than this plan allows

Starts at $20 per month for {contacts} contacts

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

You've selected more contacts than this plan allows

Starts at $13 per month for {contacts} contacts

*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded.

Learn more

You've selected more contacts than this plan allows

Starts at $0 per month for {contacts} contacts

*Sending will be paused if contact or email send limit is exceeded.

Learn more
Contacts and Tiering
Contacts & Tiering
PLAN DETAILS
Seats
Unlimited
5 seats
3 seats
1 seat
User Roles
Owner, Admin, Author, Manager, & Viewer
Owner, Admin, Author, & Viewer
Owner & Admin
Owner
PLAN LIMITS
Maximum Contact Count
Contact us for a custom plan
Up to 100,000 contacts with our $800/mo tier
Up to 50,000 contacts with our $385/mo tier
Up to 500 contacts
Maximum Monthly Email Sends
Monthly email sends: 15X plan’s contact limit.
Monthly email sends: 12x plan’s contact limit.
Monthly email sends: 10x plan’s contact limit.
Monthly email send limit is 1,000 sends (daily limit of 500).
Audience features
Audience
Marketing CRM
Audiences
Unlimited audiences
5 audiences Included
3 audiences Included
1 audience included
Advanced
Advanced
Basic
Basic

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Audience Insights

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Campaign Engagement

Included

Included

Included

Included

Purchase Behavior

Included

Included

Included

Included

App Engagement
18 months
3 months
1 month
1 month
Website Engagement
Page Views
Page Views
Site Views
Site Views
Design features
Design

Included

Included

Included

Included

Pre-built
Pre-built
Pre-built
Basic

Included

Included

Not included

Not included

Included

Included

Included

Not included

Publish Designs from Mailchimp

Included

Included

Included

Included

Download Designs

Included

Included

Not included

Not included

Marketing Channels features
Marketing Channels

Included

Included

Included

Included

Email Scheduling

Included

Included

Included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Social Post Scheduling

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Automations features
Automations
Multi-step
Multi-step
Single-step
Single-step
Customer Journeys

Included

Included

Included

Free preview
Multiple Starting Points

Included

Included

Not included

Not included

Branching Points

Included

Included

Not included

Not included

SMS & MMS Marketing Add-on
SMS & MMS Marketing Add-on

Included

Included

Included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included

Not included

Not included

Included

Included

Included

Not included

Text-to-join and Tap-to-text

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included with 5000+ Credits
Included with 5000+ Credits

Not included

Insights & Optimization Features
Insights & Optimization
Reporting

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Testing

Included

Included

Included

Not included

Included

Included

Not included

Not included

Campaign Insights

Included

Included

Included

Included

Next Best Action

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Integrations

Included

Included

Included

Included

Support features
Support

Included

Included

Included

Included

Included

Included

Included

First 30 days

Included

Included

Included

Not included

4 Sessions
1 Session

Not included

Not included

Included

Not included

Not included

Not included

Contact Sales

Not included

Not included

Not included

Available Add-ons Feature Table
Available Add-ons
Prices vary
Prices vary
Demo only
Demo only
Plus Free Website Features Table
Plus Free Website Features
Build and Publish a Website

Included

Included

Included

Included

Unlimited Pages

Included

Included

Included

Included

Unlimited Bandwidth

Included

Included

Included

Included

Included

Included

Included

Included

SSL Certificate

Included

Included

Included

Included

Site Visit Analytics

Included

Included

Included

Included

Free Mailchimp Domain

Included

Included

Included

Included