The benefit of choosing your services
Your potential clients have a general idea of what you do because they are looking for your services in the first place. They want to know the advantages of choosing you over others who offer the same services.
Your full range of services
Once you give the potential clients the advantages of using your business, give them a full picture of what you do. You may benefit from having a page within the main website devoted to each type of service you offer. There, you can go more in-depth about the benefits of each service and provide a thorough explanation of what it entails.
Show why you are an expert
The perception of consultants is that they are experts in the area of services they provide. Instead of telling potential clients about your expertise, show them examples. Include a blog on your website that allows you to display your expertise. Even if you don’t want to spend time writing long, technical articles, you can also use videos, slideshows, and infographics to display your talents and skills.
Customer testimonials are one of the most powerful persuasive pieces of information to make others take a closer look at hiring your services. Offer testimonials and case studies of clients who have used your services and are happy with the results. Also, provide links to your social networks such as LinkedIn, Instagram, and Twitter. This triangulation of information will help you build trust with potential clients as well as give them other places to learn information about you and your services.
Get them to click
You don’t want potential clients to come and go without providing a way to interact with them further. Offer a free piece of information, such as a checklist that coincides with the information they need. This will allow you to gain their email address when they sign up for your free gift. Also, make the contact button easily accessible to encourage the visitor to create an appointment for a consultation with you. Don’t forget to include an easy call to action on each page of your website.
Help them navigate
You will have visitors of all different technological abilities. Make your website easy to navigate for a user-friendly experience. There should be no question about how to find information on your website for anyone who visits. This is especially critical for ecommerce sites.