Best Outreach Marketing Strategy Examples

What is an outreach strategy?

Outreach marketing refers to a form of marketing in which businesses produce traffic or generate leads interested in their products and services. When conducted over multiple channels, the best outreach strategies drive people to your content or product pages.

Different outreach strategies can be used together to achieve the most successful results. Most online outreach strategies will include link building and a focus on customer relationships across social media channels and other platforms.

Importance of outreach strategies

Sales outreach can have a massive impact on your revenue generation. So let's discuss why you should create an outreach strategy for your company, products, or services.

First off, you can increase traffic with a single link from a major influencer that gets passed onto hundreds, thousands, or millions of followers. This is just one example of the power of digital outreach.

With the right strategy, your content will reach new subscribers or followers and give you more opportunities to convert readers to customers. If you want to establish credibility, you have to come across as an expert in your field. When other people share your content or link to your digital assets, it gives you legitimacy and generates interest in what you have to offer.

Ultimately, establishing an outreach marketing strategy for your brand can help you:

• Boost sales: Increase conversions by connecting leads with your products and services.
• Grow your audience: Reach new audiences and identify fresh segments to target.
• Improve your brand’s reputation: Shape your brand identity and the way your company is perceived by the public.

Outreach strategy examples

The following are examples of some of the best outreach strategies you can employ in digital and traditional marketing.

Automation

When you leverage automations for social media and other online communications, you have the ability to reach far more people. Automation tools allow you to reach people interested in your products and automatically trigger messages and communications based on factors such as their behavior, location, interests, or shopping habits.

Email outreach

Email outreach is the simplest way to reach customers when you already have their contact information. However, it's important to create content that will generate interest so that recipients click on, open, and respond to your messaging. Email can be used to build customer relationships and inform recipients about special discounts and opportunities.

Blog outreach

Blogs are a great way to reach out to your target audience with unique content they can use. This helps you build trust and authority in your industry. When you partner with industry influencers and other online personalities, you can improve the conversion rate of your marketing. Landing guest posting opportunities, earning new backlinks, and promoting new content all draw you closer to creating customers out of content consumers.

Utilizing social media

Social media is an undeniably effective outreach channel. Facebook, Twitter, Instagram, and Pinterest give you the opportunity to increase exposure to your brand in both written and visual media. If you plan and execute your outreach strategy carefully, you can learn what you need to know about your target audience. This will allow you to connect with them on a personal level.

Remember to address negative criticism and feedback. How you handle negative reviews says a lot about how you do business and how much you care about your customers. So, use it as a learning opportunity and try to make things right with the poster.

Also, remember that the content you share on social media must have valuable information for your audience to make your outreach meaningful.

Handwritten notes

If you did a double take when you read this heading, you are probably not alone. It might seem obsolete to write handwritten letters when you can type something and have it in front of the recipient within seconds. However, digital communication still lacks a personal touch.

Handwritten notes for prospective customers can have a big impact on whether they become buyers. Why not write notes to your most loyal customers wishing them happy birthday or success with a new venture? In short, do anything you need to humanize your outreach strategy.

Tips for creating an effective outreach strategy

You can improve outreach by finding the right communication channel and following these other valuable tips.

Tip #1: Find the right communication channel

Finding the right place to spread your message is the first, and arguably most important, of our outreach strategy examples. It's important to know what communication channel will work best for your business. This will help you focus your energy and budget on television, newspapers, social media, emails or any other outreach strategy that produces the results you want.

When you know your goal, it's easy to choose the right communication channel. For example, if you want to increase impressions for your real estate brokerage, direct mail provides a personal touch and gives customers something tangible to see and feel.

Tip #2: Create a unique email subject line

At some time or another, almost every business will create an email outreach strategy. It's important to have a clear subject line that grabs the reader's attention. If possible, try to make your pitch in one sentence. If you don't catch your reader’s attention with an interesting email subject line, they aren't likely to bother with opening the email and responding to your call-to-action.

Tip #3: Always use personalization

As of 2020, approximately 78% of marketers reported using personalization in email marketing. When you can relate to your target audience on a personal level, you're likely to convert them or at least keep their interest. However, customers don't typically respond well to insincere or obvious appeals to their emotions. The best way around this trap is to provide useful content that your readers need and that emphasizes the value of your products or services.

Tip #4: Use a CTA (Call-to-action)

A good CTA makes it clear what kind of action you want a customer to take. The content leads your reader to the pinnacle of the blog or email. With a great call-to-action, you can tip the balance in your favor and convince your customers to click on the button to buy your product or contact your company for more information. When you include more than one CTA, it can be even more powerful. The first pitch can come at the beginning of the content and the second pitch can come at the end of the content, but that’s only one way to do it.

Tip #5: Follow up with the customer

Even if you don't hear back from recipients, it's important to follow up within a few days. Your potential client may not see the first email or may forget to respond. Therefore, following up gives them an opportunity to hear the original pitch with additional urgency introduced.

It's important to wait a few days before you send a follow-up email. You don't want to inundate your recipient before they've even opened your message. Each follow-up email should remain polite and encouraging.

Tip #6: Track the campaign and see where you can improve

It doesn't do very much good to implement a brilliant outreach strategy if you don't track it. It's important to figure out when and why your customers are saying no to your pitch. This will help you make more effective outreach campaigns that produce the desired result, which is typically more sales.

Using these examples of outreach strategies, you can identify and convert more leads, all while building stronger relationships with your customers.