Why choose Mailchimp over HubSpot?
It’s simple: Mailchimp has the marketing power you need. We have 12M+ users and send half a billion emails on average every day. We turn data into personalized recommendations to help enhance your marketing effectiveness. Turn your insights into action.
Mailchimp is the #1 AI‑powered email marketing and automation platform*, now with SMS.*
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More in value in our plans
We offer more marketing functionality at a fraction of the cost
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> 99% average email deliverability rates
Rest assured that your emails will reach your customers' inboxes
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Easy-to-use features
Mailchimp makes it simple and convenient to market and grow your business
Robust, easy-to-use tools at a much lower cost, all in one place
Our intuitiveness and affordability make it effortless to automate, personalize, and scale your marketing. We give you 60+ pre-built journeys, predictive segmentation, AI-powered content tools, data-driven recommendations, and 300+ integrations starting at $60/month for up to 2,500 contacts in our Standard plan (compared to Hubspot’s comparable plan, the Professional plan, which costs 40 times more with up to only 2,000 contacts).
Powerful automations
Easily connect with your audience to customize paths to purchase. Marketers generate up to 7x more orders with Customer Journey Builder automations when compared to bulk emails sent through Mailchimp.*
Customer Journey Builder
Craft integrated email and SMS journeys through this singular platform, and leverage real-time customer data to trigger personalized messaging simultaneously across channels.
60+ Pre-built automations
Start the conversation and reach customers at key moments.
Win repeat business with segmentation
We help you identify and target your most valuable customers with our Customer Lifetime Value and Purchase Likelihood segments.
Additionally, you can create segments based on location, behavior, or other demographics, with our predicted demographics capabilities available on the Standard plan (starting at $60 a month for 2,500 contacts as compared to $800+ with HubSpot).
Marketers see up to 141%* more revenue from their connected stores when they use our predicted segments for their emails than when they don’t.
Transactional emails
Connect your store and start sending personalized updates. No need to contact customer service or wait to be verified like you would with HubSpot.
Marketers see 141% more revenue on an average with AI-built predicted segments.*
Optimize with AI-powered content tools*
Mailchimp generated 8M+ data-backed recommendations through its AI-powered features in 2022 alone.* By harnessing our advanced AI tools, you can effortlessly inspire your customers to take action.
In-line content creation
Let AI create the first draft of your promotions to help drive more customers to your store.
AI-generated automations at scale
Welcome new contacts, recover abandoned carts, and win back lost customers with AI-generated automations and fully-built emails you only need to review and publish.
Stay ahead of the curve with actionable analytics
Some email marketing platforms tell you how your emails perform. Mailchimp goes a step further by analyzing data points and telling you the "what" and the "why" behind the data.
Marketing dashboard and custom reports
Maximize engagement and ROI across both email and SMS, with a consolidated reporting view of each subscriber's customer journey—and gain insights to help you improve future interactions.
Personalized recommendations
Our recommendations are powered by millions of data points that help you stay informed about your customers’ behaviors and help you boost your marketing and revenue.
Steadily improve your campaign performance with real-time feedback and suggestions from tools like our subject line helper and Content Optimizer.
A/B testing and send time optimization
Improve your marketing with each send by testing your content, analyzing your audience’s behavior, and reaching them at the perfect time in their day.
Compare email performances starting at just $60/mo for up to 2,500 contacts with our Standard plan vs $800+ with HubSpot’s Professional plan with up to only 2,000 contacts.
300+ seamless integrations
Work smarter by sharing information between Mailchimp and your business’s other online accounts.
Easily connect with hundreds of the apps and services you use every day, including Square, Salesforce, Shopify, WooCommerce, BigCommerce and QuickBooks Online.
Top-notch, multilingual support
Take advantage of our smart support bot, Mailchimp Assistant, or connect with one of our highly-trained specialists via live chat and email when you need it.*
Tutorials in multiple languages
Our written help content is available in 6 languages: English, Spanish, French, Portuguese, Dutch, and Italian.
Help around the clock
We offer plans with 24/7 email and chat support (available in English, Spanish, Portuguese, and French), so you can get the answers you need and get right back to work.
12M+ Marketers trust Mailchimp
We’re committed to helping your business reach new heights, and that means always improving our platform and its capabilities. Here’s what they’re saying about their experience.
"The Shopify integration makes determining what content is interesting and engaging easy by looking at click-through rates and by measuring ROI from email.”
"Because Mailchimp has so many integrations and APIs, we really have a lot of freedom to choose tools that make sense. It’s really helped us grow."
See why 12M+ users chose Mailchimp
Our users leverage data-driven tools to help them learn what works, improve future campaigns, and turn insights into action.
Switching to Mailchimp is easy
We have plenty of resources to help you along the way, and for the first 90 days, every Mailchimp paid Marketing plan includes personalized onboarding to help you get set up and get going more quickly.*
*Disclaimers:
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- SMS Marketing: SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. MMS only available in Standard and Premium plans. Pricing varies. See terms for details.
- Onboarding services: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Mailchimp SMS average deliverability rate: Limited user base due to launch of SMS Marketing in March 2023 and is based on US SMS messages sent by US users from 3/31/23 to 9/28/23. Deliverability measured by percentage of SMS messages successfully delivered to intended recipients.
- Up to 7x more orders: Up to 7x more orders generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- 8 Million+ data-backed recommendations: 8M data-backed recommendations based on 2022 data for the following products: Product recommendations, Send Time Optimization, A/B testing, CLV segmentation, Likelihood to Purchase Segmentation, and PBJ.
- For Jan 1 2022 - Jul 1 2023 period. Standard and Premium plans only.
- Email and live chat support available with paid Marketing plans. Email support available for the first 30 days with the Free Marketing plan.
- Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.
- Comparisons based on features and prices listed on HubSpot.com as of 1/2/24