Optimized for all browsers and devices
So you want that Firefox user to open Chrome instead, and you want that laptop user to take out their phone to access your site? They won't. They'll either muddle through each page using Firefox or their laptop, or they'll look somewhere else.
You never know what devices and browsers your prospective customers will use. Meet their needs, and not the other way around, by ensuring your site works well with all major browsers and both desktop/laptop and mobile devices. Make it easy for those leads to see your site!
Don't hide pages or think that you'll get people to click on more parts of the website by placing important pages behind other links. You know people will want to see sample listings, your history, your contact information, and other items. Yes, it's fine to categorize them and have a main link, such as for listings on the homepage, while links to subsections like houses and condos for sale are on the main listings page. But don't create a maze that makes people take the long way through your website. That's simply frustrating.
And speaking of contact information, make it clear where it is. Include it on every page, and if you have an email form that people submit through the website, make it obvious where it is. Don't use email features that open the email program on people's devices; that's not helpful for people who use webmail programs. You can have the option, of course, but label it clearly.
Good lead capture function
Lead capture means to gather information about who visits your site. This is more than a site counter; this is a form, such as a newsletter signup form, that gets the visitor's name and contact information. Do be open about what data will be stored so that anyone signing up knows what is going to happen with their information.
Websites for real estate agents need to have informative content. This includes both straightforward information about who you are and what areas you serve, and more general items, such as a blog whose entries take a look at the housing market, current housing news, and tips for buyers and sellers. And, of course, you'll want sample listings and success stories where you got your buyers a great deal or got your sellers the best price possible. Keep the reader interested!