Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
Latest items
-
How to focus your video content
Creative director Naomi Joda shares some quick tips on how to succeed behind the camera and improve engagement.
-
Blogging 101: Starting a Blog for Your Brand
Don’t underestimate the power of starting a blog for your business. Here’s everything you need to know from choosing a platform to monetizing your content.
-
Web Design 101: A Guide to Website Footers
Website footers serve many purposes and benefits for business, no matter the size of their audience. Here’s everything you need to know about this underutilized feature.
-
UTM Links: How To Create UTM Codes and Why You Need Them
UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.