Lovepop and A/B testing Done Right
Learn how this feature helped the custom pop-up greeting card company double their engagement and revenue.
Email A/B Testing
Want to find out what works? Test it! Get resources on creating and comparing campaigns.
Latest items
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How Long Should You Run Your A/B Test?
We analyzed thousands of A/B testing campaigns to help you pick the right metrics and duration for your tests.
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RetroSupply Co.'s Tips for A/B Testing and List Growth
Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.
It's easy to get started
And it's free. Two things that everyone loves.